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Facebook, Twitter and Search Engine Optimization
Social media does not effect Search Engine Optimization Like They Used To…
Matt Cutts, Google’s Spam Guru, explained yesterday that Google can no longer rely on social medias for accurate information, so they don’t give them those websites the special influence they once did. This is another blow to Facebook and Twitter from an SEO perspective. Since these websites tried to block Google from indexing and crawling their websites, Google can no longer rely on them for a consistent source of Google Juice.
What does this imply? For me, it’s just another nail in the coffin for these two powerhouses. Once the SEO world and businesses stop trying to use Facebook and Twitter for SEO, the activity will decline. The ads on TV and Radio – and other websites – will begin to diminish. If you’re investing heavily (either your time or your resources) in Facebook and Twitter hoping for better search engine rankings, you may want to re-focus on your Google+ page instead.
Here’s the video posted on YouTube:
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