Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA
Case Study - Third Marble Increases Law Firms Leads by 4100%
Washington, DC Area Law Firm Wins Big
Every day new advances in technology and shifts in the economy change the landscape of digital marketing. The team at Third Marble Marketing is committed to creating dynamic processes and personalized solutions that drive the best results for small businesses. We know that every dollar counts and we want to help our clients make the most of every penny.
This DC Area Law Firm trusted our guidance and processes alongside our years of experience and expertise. With patience and investment, within 9 months, they saw huge results.
February
When we looked at the account in February 2024, our Conversion Tracking Specialist immediately identified and remedied issues with the conversion tracking. We noticed their location settings would benefit from being diversified. We implemented one of our Performance Plans to help ensure every click was a potential lead. Google takes time to understand changes, but over the coming months we began to see the cost-per-click lower as leads significantly increased.
May
By May, we had increased leads by 300% while decreasing cost-per-lead by 63%. This was a result of the optimization team’s efforts to narrowly focus the targeting to only the highest quality keywords that had the highest probability of converting.
After consideration, we decided they were a great candidate for a new Demand Gen campaign.This tool helps reach a wider audience across platforms by presenting ads to the most relevant potential customers all while allowing us to maintain control over creative content.
We’ve introduced carefully built automation scripts to help monitor our clients’ campaigns daily which we applied to their campaigns. Meanwhile our Optimization Team, staffed by real people, continued to monitor the account, adjusting for the best bidding strategies and keywords. The client was so happy with their results and our efforts, they invested more into their Google Ads budget.
August
By August, the combination of the Demand Gen campaign, automated scripts, real person optimization, and increased investment, this client continued to see even greater success at lower cost-per-click and lead. We increased their conversions by 425% while decreasing both cost-per-lead by 64% and cost-per-click by 87%.
September
By September, the client continued to be so satisfied with results, they invested more into their Google Ad spend. Their cost-per-click remained consistently low while we increased leads by 100% and decreased cost-per-lead by 40%. The quality of the leads improved as well, giving the law firm higher-paying cases and more revenue to re-invest in advertising for the future.
Overall, from February to September, cost-per-click decreased by 72%, leads increased by 4100%, and cost-per-lead decreased by 92%.
Are you ready to invest your time and resources into growing your customer base with dynamic and customized Google Ads solutions? We highly recommend signing up for the Growth Plan for clients looking to experience these kinds of results. Your monthly strategy calls and communication with your Account Manager makes it possible to see these kinds of results! Connect with our team today!
Ready to grow your business? Schedule a call today!
(BTW - All new Google Ads accounts get $500 in free clicks. Ask us about it.)
Thank You for Rating Third Marble 5.0 out of 5 Stars on 54 Google reviews!
MarTech Outlook Award
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Third Marble's Address
Third Marble Marketing
7501 Boulder View Dr #201
Richmond, VA 23225 (Map)
info@thirdmarblemarketing.com
Google Partner
YES! Third Marble is an official Google Partner certified by Google to help you with your digital ad strategies:
Media Links:
The Advertising Review Magazine Article
Business Talk Magazine Article