There's a sneaky tactic emerging in the digital landscape that can wreak havoc on your business's online presence. This scam targets Google Maps and Google Business Profiles (GBP), potentially causing a significant drop in your rankings and customer traffic.

Understanding the Scam

The scam hinges on manipulating the map pin associated with your Google Business Profile. Malicious actors—possibly even competitors—can exploit the "suggest an edit" feature on your GBP listing. This feature allows users to propose changes to your profile details, including the map pin location.

By suggesting an edit and moving the pin to a completely different location, scammers trick Google's algorithms into believing your business no longer operates at its real address. This misplaced pin can significantly impact your ranking in local search results, making it harder for potential customers to find you online.

Why This Scam is Dangerous

The most concerning aspect of this scam is the lack of notification from Google. Business owners remain completely unaware of the altered map pin unless they actively monitor their listing. This means you could be losing valuable customer traffic without even realizing it.

Furthermore, attempting to fix the issue by simply logging into your Google Business Profile and repositioning the pin yourself can be counterproductive. Many businesses who have tried this have unfortunately experienced suspension of their Google Business Profile.

Safeguarding Your Business Profile

Here's how to protect your Google Business Profile from the map pin scam:

1. Regular Monitoring: Develop a routine to regularly check your Google Business Profile for any unauthorized edits. Pay close attention to the map pin location and ensure it accurately reflects your business address.
2. Suspicious Activity: If you discover a misplaced pin, don't attempt to move it directly from your Google Business Profile login. This could trigger a suspension.
   
3. Indirect Fix: Here's the recommended approach to rectify a misplaced pin:
   
4. Log out: Log out of your Google account associated with your Google Business Profile.
5. Search for Listing: Using a separate browser window or device, search for your business on Google Maps.
   
6. Suggest an Edit: Click on the "suggest an edit" button on your business listing.
   
7. Change Details: Select "change name or other details" followed by "edit map location."
   
8. Correct Pin Location: Drag and drop the map pin to its accurate location.
   
9. Save Changes: Click "Save" to finalize the correction.

Additional Tips

• Verification: Whenever possible, verify your Google Business Profile through the official channels. Verification adds an extra layer of security and can make it more challenging for scammers to manipulate your listing.
  
• Alerts: Consider setting up Google Alerts to notify you whenever any changes are made to your business listing. This allows for early detection and swift action in case of unauthorized edits.
  
• Report Activity: If you suspect the map pin scam has targeted you, report the activity to Google directly here. This helps them track and address the issue more effectively.

Conclusion

By staying vigilant and following these steps, you can protect your Google Business Profile from this deceptive scam and ensure your business remains visible to potential customers. Remember, a well-maintained and accurate Google Business Profile is crucial for attracting local customers and driving business growth.