SEO Content Audit

Initial SEO Content Audit

When conducting an initial SEO content audit of a client’s website, it is important to ask the right questions. This will help us address our client’s website concerns and content needs, as well as determine their preferred method of review and approval.

Here is a list of questions to ask during the initial audit meeting:

How would you describe your target audience?
How would you like your content to appear?
What voice would you like to use in your content?
What are the specific points or key messages that must be included?
Should the page include a call to action or any specific recommendations?
Should the article be written in the first person, third person, or with a specific voice?
Are there any legal or ethical considerations to be aware of? (e.g., copyright, sensitive topics)
Industry-specific questions

In addition to these questions, we will also review the client's website and identify any areas where improvement is needed. This could include things like:

Duplicate Content: It’s vital to ensure that all of the content on the client’s website is unique and original, as duplicate content can be penalized by Google and other search engines.
Thin Content: If a client’s content is not informative or valuable to users, Google will deem it as “thin content.” This will likely lead to the site ranking poorly in its search results.
Poorly Optimized Content: In addition to regularly reviewing a site's optimization, we create descriptive titles and meta tags, as well as ensuring that all keywords and phrases throughout the content are relevant and up-to-date.

Conclusion

Our team can develop a plan to resolve the issues on our clients' websites once we have identified them. This plan entails how their content will live within what we call an “SEO entity.” For more information on entities, please view our SEO Entity Map page to learn how our process will get you the SEO results you’re looking for.

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