Google Ads Management and

Pay-per-Click Advertising

“Advertising on Google” has many names

"Pay-per-Click (PPC)," "Search Engine Marketing," "AdWords," "Google Ads," "Sponsored Links." All these terms mean about the same thing: paying to advertise on a search engine’s results page.

When someone enters a term into a search engine like Google, companies have the opportunity to bid on having their advertisements displayed on the search results page.

It doesn’t cost anything for the ad to display on the page, but it does cost when someone clicks on the ad – hence the commonly used name “Pay-Per-Click.”

The company that bids the highest price for the click usually gets placed at the top of the page. And the top position gets the highest number of clicks.

What Is Google Ads?

Google Ads is the pay-per-click management system for Google. The price of each click is determined by an auction process for each keyword or keyword phrase. If there are many companies bidding for the same phrase, then the cost per click will tend to be much higher. If there are only a few companies bidding on a phrase, then the cost can be very low.

Strategy

Ultimately, the effectiveness of Pay-Per-Click advertising comes down to your strategy. If you have a very targeted set of keywords, and well written ads with a well written website, then you have a good strategy. If there is a disconnect between your keywords, your ads, and your website, then profitability can be difficult.

Local Business Owners

For a small, local business owner with little to no experience with Google Ads or Pay-per-Click advertising, there are numerous pitfalls. If you want to manage your own account, that’s great. But please seek the advice of a seasoned Google Ads professional before you go too far.

We don’t want you to spend months learning from costly mistakes only to find yourself with a sub-optimized advertising strategy (and more credit card debt than you need).

If you're running your own Google Ads, consider our Free Google Ads Audit .

New to Google Ads? Call us

If you want to avoid the pitfalls and benefit from Google Ads as quickly as possible, call our team of Google Ads experts today. We can get you started on a simple Google Ads campaign with a small starter budget. Then you’ll know in a few months if Google Ads advertising is right for your business.

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