Google Ads and SEO for Franchisors

Our Franchise Google Ads & SEO Plan Helps You Get More Business for Your Franchise Owners

Do Your Franchise Owners Need A Better Marketing Plan?

When someone buys a franchise, they are basically buying two things: an operational plan and a marketing plan. Said another way, they buy a plan for what to sell and how to sell it.

Most people look for businesses on Google. So shouldn’t your marketing plans include strategies to get your franchises onto page one of Google?

That’s exactly the marketing plan we offer franchisors – a comprehensive plan that includes the two strategies to get on page one of Google: SEO and Google Ads. Implementing this plan helps a franchisor in two ways:

Increased revenue for the franchisees improves royalties (and might make your owners happier).

A more comprehensive marketing plan makes it easier to sell your franchise to potential owners.

FOR THE FRANCHISOR

• SEO of the entire website, including all the location pages
• Management and Optimization of all the Google My Business locations
• Citation creation and optimization for each location

Call Us to Inquire about Special Pricing Packages.

ADDITIONAL OPTIONS

• Remarketing Ads at either the Franchisor level (all geographies) or the Franchisee level (local only)
• Display Ads to help build local awareness for newly opened locations
• Review Management for each Franchisee to build reviews and increase clicks

Call us for more information on costs and strategies for these options.

Google My Business – Management and Optimization

A location’s Google My Business listing is the central hub of their Google presence. Leaving the management and optimization to the individual business owner can cost them money and you royalties. Many businesses get 25% to 50% of their business from their Google My Business listing, so it is a critical piece of any local business’s marketing plan.  

SEO of the Entire Website

Most franchises have a website with two types of pages – pages for the products and services, and pages for each of the locations.

#1: Establish a Target Keyword Strategy

#3: Optimize per Google’s Standards:

• Keyword Density
• Schema - Reviews and NAP
• Readability Scores
• First Sentence
• First Paragraph
• Links (follow, no-follow, external, internal)
• Unique Content

Google My Business Management

Maintaining an up-to-date Google My Business listing includes:

• Responding to client reviews
• Adding content such as images
• Managing categories and business information
  

Google My Business Optimization

• Getting maximum visibility for a Google My Business listing includes:
• Competitive analysis of local area
• Business information optimization
• Impression trends analysis
  

Citation Creation and Optimization

What is a citation? 

A citation is simply a business’s name, address, and phone number (NAP) found on another website. In most cases, Google finds NAPs on business listing websites like Yelp, Manta, CitySearch and hundreds of others. 

These citations act like “votes” to Google. The more citations you have, the more popular your business is.

The Citation Process

We build a location’s citations slowly over time, each month adding a few more business listings. That’s the way they would have been created organically.

• Building too many at one time can look artificial
• We start with the highest-authority citations first
• We make sure the NAP is consistent with the Google My Business listing and the franchisee’s main web page
  

Search Ads for Franchise Owners

Search Ads are the paid ads at the very top of page one of Google. They are managed by a system called Google Ads and are often called “pay-per-click ads."

These ads only appear when someone searches for specific keyword phrases related to your business. They can be targeted to appear only on computers and phones in a specific geographic area, like a 20-mile radius around a business’s location, or within a list of specific zip codes.

Since these ads do not require any modification to a franchisor’s website, they make an ideal marketing strategy for a franchisee.