Monthly Content Development

It All Starts With An Interview

Our monthly content development service begins with an interview with our client, where we gather key information such as their target audience and desired tone. Additionally, the interview is an important part of helping us obtain industry-specific details. Any follow-up questions or necessary clarifications may be communicated via email.

In addition, we inquire about the specific points or key messages that must be included in the content, as well as any preferred call-to-action or recommendations. Our team will confirm whether the article should be written in the first-person, third-person, or a specific voice. Any legal or ethical considerations, such as copyright infringement or sensitive topics, will also be discussed during this initial phase. For more in-depth information on our audit and interview process, please visit our Initial SEO Content Audit page.

Do We Use Artificial Intelligence?

After the interview and audit are complete, our team starts drafting new content pages. We often receive the question, “Do we use artificial intelligence?” The short answer is yes, however, our use is extremely limited.

Artificial intelligence can sometimes help us expedite our research, produce ideas, and form structures for our clients’ content. So, it is a valuable tool that should not be completely discarded.

That said, to ensure our writing never feels robotic, the bulk of the writing, along with edits and finishing touches, is done and reviewed by human writers based in our offices in the United States.

Navigating The Process

Clients have access to the drafts through an organized spreadsheet with links to both old and new versions of the content for easy comparison. We encourage clients to stay updated on the progress and make any necessary edits themselves before giving final approval within two business days of receiving our notification email. If no changes are requested within the given timeframe, we proceed with publishing the approved content drafts. Our SEO experts then optimize all keywords and phrases on the new pages to ensure relevance and good performance in the search engine results pages.

Our View On Competitor Analysis

Once the new content is published, competitor analysis will be done to determine any content deficiencies. At Third Marble Marketing, we view competition in the same way as the following adage:

While trekking through the jungle, two hikers come across a famished lion. Hiker #1 quickly slips on his running shoes, prompting Hiker #2 to ask if he thinks he can outrun the predator. Without hesitation, they both flee as the lion approaches. Hiker #1 explains, "I don't need to be faster than the lion, I just have to outrun you."

This is our approach at Third Marble Marketing - it's not about having the best SEO metrics of all time, but rather, being ahead of our competition.

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