About Google Business Profile (Google Maps)

If you haven’t claimed your Google Business Profile (formally known as Google My Business) page yet, please go to business.google.com and claim your page today. It only takes 20 minutes and could be one of your best sources for new business. We won’t explain the process here, because business.google.com does an excellent job of walking you through the process. business.google.com was created by Google to make it easy to get your business listing.

What is Google Business Profile?

Google Business Profile (GBP) is Google’s way for small businesses to edit and present their business information across Google Maps and Google Search Results. This is the information that shows up when someone searches for your business on these properties.

If you think about the old Yellow Pages books, Google Business Profile is sort of like your free listing with the new Yellow Pages (ie. Google is the new Yellow Pages). It makes it easy for customers to find your business and see your contact information as well as links to your website and even reviews from other customers.

Within the Google Business Profile admin, you can see trends of views, clicks, and even phone calls from the pages. You can also respond to reviews left by Google Maps users. See our Google Business Profile Frequently Asked Questions page for more info. Third Marble Marketing can assist with Google Business Profile Management.

How is Google Business Profile helpful to my business?

Your Google Business Profile account not only helps you get more exposure on the Google websites, but it also helps you connect with customers. Like Facebook and other social media sites, you can share information via Google with your customers via posts and other features.

Most importantly, people can go to Google Maps and review your business. This is where you can really differentiate your business from your competition. Reviews have become the critical social proof that your business is worth engaging. Websites like Yelp and Angie’s List have proven that people make decisions based on online reviews. Having your Google Business Profile account claimed allows people to leave reviews for your business. You can also reply to the reviews to show your potential customers that you are grateful for their business.

It's the social engagement with qualified people that have been vetted by Google that make a Google Business Profile review so powerful. When people see great reviews and great replies from the business owner, they instantly know that your business is the one they need to hire.

We have helped numerous small businesses get more reviews. The feedback they give us includes statements like:

"I just got another client right off the Google reviews. They said they found me on Google Maps and I had the best rating."
"I customer called and said they read a review left my another one of my clients and decided to hire my business."
"Everyday, we get calls from new customers telling us they read our Google reviews before they called us."
"With my Google reviews, I don't have to try to under-bid my competitors. The prospects hire me because the know we'll do a better job."
"Getting a those reviews on Google for the past several years has changed my business. We continue to grow as a result."

If you want more customers, one of the easiest ways to do that is Google Business Profile with a great collection of reviews.

We hope this helps!

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