Small Business Owners looking to Online Marketing to boost sales in 2014.

February 14, 2014

Information for small business owners on boosting sales.

According to Capital One’s Spark Business Barometer, small businesses are will be looking to do more online marketing in 2014:

“Despite many businesses experiencing a boost in sales during the fourth quarter of 2013 and an increased optimism about business prospects ahead, the overall economic outlook has worsened, with less than half of business owners anticipating favorable conditions over the next six months, according to Capital One’s latest Spark Business Barometer. The quarterly survey of small businesses measures the economic perceptions and financial conditions of small business owners across the nation, as well as the most common trends and challenges that today’s small businesses face.”

Th report goes on to say:

“Online marketing is the top priority for small business owners going into 2014 : Eighteen percent of small business owners say that marketing their business online is their number one priority going into the new year. Other priorities include improving work-life balance (14 percent) and incorporating new technologies into business management (11 percent).”

We recommend having a solid online marketing plan in place. Just trying things doesn’t always work if they’re implemented randomly. In the online space, the search engines rule. So you need to know what your customers are looking for – what are they entering into the search engines? Do you know?

The post Small Business Owners looking to Online Marketing to boost sales in 2014. appeared first on Third Marble Marketing.

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