9 Conversion-Boosting Tips from Third Marble Marketing

Are you looking to turn more website visitors into paying customers? You're not alone! Here at Third Marble Marketing, we've helped countless businesses achieve dramatic conversion increases. In this post, we'll share 9 powerful tips that can help you do the same.

2. ONE Call to Action

• Confident CTA: Don't overwhelm visitors with a dozen ways to contact you. Choose a single, clear call to action (CTA) and tell them the benefit of taking it. Is it "Call Now for a Free Quote" or "Get Your Free T-Shirt - Fill Out the Form Below"? Consistency is key, so use the same CTA language throughout your site. Repeat it at the top, bottom, and in the middle of long pages for maximum impact.
  
• Mobile Matters: If your main CTA is a call, consider a floating click-to-call button for mobile users (think 80% of your traffic!). Make taking action ridiculously easy! 



3. Breakdown the Journey

• Process Transparency: Outline your sales or quote process clearly. Let visitors know what to expect after they take the CTA. Example: "1. Call Us for a Free Estimate Appointment. 2. We'll Meet at Your Home for Measurements. 3. Receive Multiple Quote Options." This builds trust and sets expectations.



4. Stand Out from the Crowd

• Find Your Edge: What makes YOU the best choice? Perhaps you have the fastest service, unbeatable quality, and/or value pricing. Identify your unique selling proposition (USP) and shout it from the rooftops (metaphorically speaking).

5. Social Proof Power

• Build Trust with Testimonials: Show potential customers why they should trust you. Feature awards, reviews, testimonials, licenses, and certifications. Social proof builds confidence and encourages conversions.

6. Answer Their Burning Questions

• Anticipate Needs: Think about the top 10 questions potential customers might have: 
• "What services do you offer?"
• "Where do you operate?"
• "What are your hours?"

Answer these questions quickly and clearly throughout your website.



7. Speed is Key

• Fast Loading Websites Convert: Nobody likes waiting for a website to load. Aim for a Largest Contentful Paint (LCP) of less than 6 seconds on mobile (ideally under 4 seconds). Use Google's PageSpeed Insights tool to identify areas for improvement. If you have a slow website, consider a website refresh or a faster hosting plan. 



8. People Connect with People

• Authentic Images: Replace generic stock photos with real pictures of your team. This personal touch builds trust and reinforces your brand.

9. “Above the Fold” Matters

• First Impression Counts: The content visible without scrolling is critical, especially on mobile. Ditch the hero image and replace it with a clear message that tells visitors they've arrived at the right place.



TMM Conversion-Boosting Tips: Recap

Third Marble Marketing offers nine key strategies to increase website conversions. The first step is to ensure clarity and focus. A strong, concise headline that clearly states the business and location is essential for capturing attention. Additionally, a single, compelling call to action should be prominently displayed throughout the website.

To build trust and transparency, businesses should outline their sales process and clearly communicate their unique selling proposition. Leveraging social proof through testimonials, awards, and certifications can significantly boost credibility. Addressing potential customer questions directly on the website is crucial for providing valuable information.

Website speed is another critical factor. A slow-loading site can deter visitors, so optimizing for fast load times is essential. Lastly, using authentic images of the team and prioritizing essential content above the fold can create a positive first impression and foster a personal connection with visitors. By implementing these strategies, businesses can effectively improve their conversion rates and turn more website visitors into paying customers.