Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA
Local SEO Process:
The Third Marble Way
Local SEO is Constantly Changing
We Work to Improve & Keep Your Rankings
Google makes over 400 changes to its SEO algorithms every year. It would be challenging and time-consuming for the average business owner to research and react to these changes. While the process below outlines the basic tasks we perform in each phase to improve your local organic rankings. Remember that your package also includes our team adapting to Google's changing algorithms and doing additional work to your website each month.
Overview of Our Local SEO Process -
Third Marble Way
Phase One (Months 1-3)
- Audit and Baseline Reports
- Initial Reports Review with Account Manager
- Site Optimization, Home Page and Top-Level Page Optimization, Google Business Profile (GBP) Optimization, Citation Building
Phase Two (Months 4-6)
- Phase One Review with Account Manager
- Page Optimizations, Technical SEO, Domain Authority, and Content Check
- GBP Review and Citation Building
Recurring Quarter (Three Month Intervals)
- Optional Quarterly Review with Account Manager
- Page Re-Optimization
- Backlinking
- Competitor Analysis and Adjustments, GBP Check-Up , and Citation Building
- Repeat Recurring Phase
Add On Local SEO Services
GBP Reviews - $50/Month Per GBP Account
- Check location for recent reviews added
- Write a review response with keywords and geo-targeted terms
GBP Posting - $50/Month Per GBP Account
- Add an image with keyword for image file name
- Review Facebook and LinkedIn pages for content
- Add post based on website, Facebook or LinkedIn activity
Backlinking Booster - $300, $600 or $900/Month
- Create 3, 4 or 8 new internet pages with content related to main website on DA 20-40 websites
- Create 6, 32 or 48 backlinks in new content within 3, 4 or 8 new pages targeting 3, 8 or 12 onsite pages
- Create 5-10 backlinks from DA 20-40 websites to each of the newly created pages
- Create contextual links on 3, 8 or 12 target pages that silo to 1, 2 or 3 primary target page(s)
The Details of Third Marble's Local SEO Process
One of Third Marble's core values is transparency. So we always make an effort to outline our processes for potential and current clients. Please review a more in-depth outline of our Local SEO Phase Process if you're interested. If you have any questions about our process, feel free to schedule an introductory call with a member of our sales team or your Account Manager.
Phase One - Month One
Onsite Service
Perform an initial SEO Audit for your website
Collect login information for your website access and other resources
Setup baseline reports for Keyword ranking
Setup/confirm your Google Analytics, Search Console, and Tag Manager
Install local optimization software on your website.
Determine focus keywords
Google Business Profile (GBP)
Report setup and initial audit of GBP
Run baseline report
Citation Building
Initial audit
Submit your website and business information to the top 3-4 data aggregators
Check top 5 citations and recommend edits
Collect information for your citations and business listings
Run baseline report and schedule regular reporting
Confirm the name, address, and phone number (NAP) for citation building
Phase One - Month Two
Onsite Service
Optimize home page and first set of pages
Determine focus keywords
Begin implementing outbound links to high-quality, high-authority (yet non-competitive) web pages
*Number of pages optimized based on package purchased (10, 20, or 40)
GBP
Set up and optimize your Google Business Profile (GBP) account
Research and set the GBP Category strategy
Determine the top 5 focus keywords for Google Maps
Citation Building
Research and set up new business listings
Phase One - Month Three
Onsite Service
Add and verify your social media links
Create a “schema” file for local information and install
Implement the “Same As” schema for your social media pages
Create schema file for reviews
Create schema file for FAQs
Submit your sitemaps (create a sitemap if needed)
Create a strategy for internal links to focus page authority on pages with important keywords
Implement internal links to support the strategy
Once Phase One is completed, we recommend you to schedule a review call with your Account Manager. Your Account Manager will review reporting and give you suggestions of things you can do to help us improve your results if needed.
Phase 2 - Month Four
Onsite Service
Fully optimize the next set of pages
Keyword research for the next set of pages
Update keyword ranking reporting systems, review progress to date, and adjust overall strategy as needed
Review PageSpeed and make suggestions or improvements if possible
*Number of pages optimized based on package purchased (10, 20, or 40)
GBP
Citation Building
Research and set up new business listings
Look for erroneous citations and flag them for repair or removal
Phase 2 - Month Five
Onsite Service
Perform a complete audit of your website for technical SEO issues and errors
Check for erroneous disallows
Review your Google Search Console for SEO issues
Begin to reduce SEO errors, starting with the most critical
Phase 2 - Month Six
Onsite Service
Review your website and other external web pages for duplicate content
Remove or re-write your duplicate content as needed
Competitor analysis and adjustments
Set up Bing Webmaster Tools and submit the sitemap
GBP
Citation Building
Research and set up new business listings
A GBP Check includes an evaluation of the insights data, a competitive comparison, and one or two edits to signal to Google that your GBP account was recently active.
Once Phase Two is completed, we recommend you to schedule a review call with your Account Manager. Your Account Manager will review reporting and give you suggestions of things you can do to help us improve your results if needed.
Recurring Quarter - Month One
Onsite Service
Optimize a set of any un-optimized pages OR reoptimize a previous set up pages
*Number of pages optimized based on package purchased (10, 20, or 40)
Recurring Quarter - Month Two
Onsite Service
Optimize remaining un-optimized set of pages, if any, OR 6 Backlinks
*Number of pages based on package purchased (10, 20, or 40)
Recurring Quarter - Month Three
Onsite Service
Competitor analysis and strategy adjustments as needed
We welcome you to schedule a review call with your Account Manager each time we finish a recurring quarter. Your Account Manager will review reporting and give you suggestions of things you can do to help us improve your results if needed.
Google Business Profile Check
- Check for added categories and services; remove edits
- Check for changes to contact information by Google Users, and remove edits
- Add UTM codes to URLs
Google Business Profile Posts
- Add an image with a keyword for the image file name
- Review Facebook and Linkedin pages for content
- Add post based on the website, Facebook, or Linkedin activity
Google Business Profile Reviews
- Check location for recent reviews added
- Write a review with keywords and geo-targeted terms
Ongoing Site Optimization
- Update keyword ranking reporting systems, review progress to date and adjust general strategy as needed
- Adjust website and page optimizations for any recent Google Algorithm updates
- Check the website for any recently added pages and optimize new pages/content.
- Check GSC - Report issues to the client, or fix them if possible.
- Check 10, 20, or 40 Focus Keyword pages
- Scan all pages and repair as needed
Competitor Research & Adjustments
- Review changes in competitor analysis
- Review competitor pages for target keyword page density and page ranking
- Review ranking reports for pages on page 2
Ready to grow your business? Schedule a call today!
(BTW - All new Google Ads accounts get $500 in free clicks. Ask us about it.)
Thank You for Rating Third Marble 5.0 out of 5 Stars on 54 Google reviews!
MarTech Outlook Award
CIO Review Award
Mirror Review Award
Digital First Award
Third Marble's Address
Third Marble Marketing
7501 Boulder View Dr #201
Richmond, VA 23225 (Map)
info@thirdmarblemarketing.com
Google Partner
YES! Third Marble is an official Google Partner certified by Google to help you with your digital ad strategies:
Media Links:
The Advertising Review Magazine Article
Business Talk Magazine Article