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Google Ads Management and SEO for Small Business.

Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA

Case Study - Tangible Results for Your Dentistry Practice

July 8, 2024

How Google Ads Can Benefit Your Dental Practice

Are you ready to outshine the competition and dial into the power of Google Ads to drive reliable traffic and meaningful leads to your website? Third Marble Marketing has years of experience working alongside dental practices to do just that. By developing the Third Marble Way, we’ve created cost-effective solutions to generate the most return on your ad spend. We make the process super-easy and hasslefree so you start seeing results within a few months! No matter what service you want to focus on - dental cleanings, orthodontics, Invisalign - our team of Google Ads experts can help.


As a Google Ads Beta Testing Agency, we know the changes Google is going to make before everyone else. This allows us to stay on top of the latest algorithms and improve our processes constantly to get our clients the best possible Google results for the most affordable price. Our team monitors your ads and works alongside you to help your business grow. Here’s results from four dental practices throughout the US so you see how we can help your dental practice shine in the digital landscape.


Locally Owned Dental Practice 1


In their second month, we helped this dental practice get 5 leads. Their results converted into effective revenue for their business so they quickly raised their ads budget. With our continued ads optimizing, four months later we brought in 46 leads. That’s 820% increase in leads with 50% decrease in cost per lead.

Locally Owned Dental Practice 2


In their second month running their Google Ads, this dental practice had already brought 7 meaningful leads alongside a low cost per click and fantastic cost per lead. Over a year later, they’re still working with Third Marble to continue bringing in new clients and more revenue. Even as Google raises the price of clicks, our team’s ability to stay ahead of the curve didn’t just grow conversions, but lowered the cost per lead by 17%!

Locally Owned Dental Practice 3


In their second month, this dental practice brought in 21 leads. Over the following 2 months, our team increased their leads by 52% and decreased their cost per lead by 37%!

Dental Practice 4


By their third month, this dental practice already had 8 leads! They were so happy with their results, they’ve continued their ads into the new year. Just recently, the Third Marble Way helped them secure 13 leads. That’s a 62% increase in leads with a 39% decrease in the cost per lead.

In a competitive market, let Third Marble Marketing help you harness the power of Google Ads to drive new clients to your dental practice. Find out why locally owned dental practices across the USA trust Third Marble Marketing!

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Which One Do I Need? When it comes to driving traffic to your website, you’ve likely heard the terms SEO (Search Engine Optimization) and PPC (Pay-Per-Click). Both are essential digital marketing strategies, but they serve different purposes. So, how do you determine which one is the right fit for your business? The truth is that SEO and PPC work best when used together, but understanding their differences will help you decide where to focus your efforts based on your goals and budget. Let’s take a closer look. What is SEO? SEO focuses on improving your website’s visibility in organic search results. This involves optimizing your website’s content, structure, and technical elements to rank higher on search engines like Google in the organic section of the Search Results Page. Some key components of SEO include: Keyword Optimization : Identifying and using relevant keywords in title tags, meta descriptions, alt tags, and onsite copy to attract the right audience. High-Quality Content : Creating valuable, authoritative, and informative content that appeals to users and search engines. Technical SEO : Improving site speed, mobile-friendliness, and security to enhance user experience. Backlink Building : Earning links from reputable websites to increase domain authority. Benefits of SEO Builds Long-Term Organic Traffic : Once your website ranks well, you can enjoy a steady stream of visitors without ongoing ad spend. More Cost-Effective Over Time : While SEO requires an upfront investment in content and optimization, it becomes more affordable as your rankings improve. Boosts Credibility and Trust : Appearing in organic search results gives your business more authority in your industry. What is PPC? PPC is a paid advertising strategy where businesses bid on keywords to appear in sponsored search results. Every time a user clicks on your ad, you pay a fee. Google Ads is the most popular PPC platform, allowing businesses to target specific demographics, locations, and search queries. Benefits of PPC Delivers Instant Traffic : PPC generates immediate site visitors, whereas SEO results are not immediate. Highly Targeted : You can reach specific audiences based on keywords, location, demographics, and even online behavior. Measurable Results : PPC provides detailed analytics, allowing you to track performance and adjust campaigns for better ROI. Scalable: Depending on your immediate business needs, you can increase and decrease your budget, and therefore the number of leads and sales you get each month from PPC. SEO is not that nimble. Setting Realistic Expectations: SEO is a Marathon, PPC is a Sprint When deciding between SEO and PPC, it’s important to set realistic expectations for results. Think of SEO as a marathon and PPC as a sprint. Both can get you to the finish line, but they work at different speeds and require different strategies. SEO: The Marathon Approach SEO takes time, just like training for a marathon. You won’t see results overnight, but with consistent effort, you’ll build momentum and endurance. Timeline Expectation: Months 1-3: Research, technical optimization, and content creation. During this period of time, expect little to no ranking improvements. Months 4-6: Gradual ranking improvements and some organic traffic growth. Months 6-12: Stronger rankings, increased traffic, and leads (provided ongoing effort continues). 1 Year & Beyond: Established rankings, steady organic traffic, and a strong foundation that requires maintenance, but not constant spending. The key takeaway is that SEO compounds over time. The more effort you put in early, the more rewards you reap later. PPC: The Sprint Approach PPC is like a sprint—you get results quickly, but you have to keep paying to stay ahead. If you stop running (funding your ads), the traffic stops too. Timeline Expectation: Week 1: Campaign setup, keyword research, and ad creation. Weeks 2-4: Ads go live, and traffic starts coming in immediately. Months 1-3: Performance optimization. This entails adjusting bids, refining targeting, and improving ad quality for better ROI. Ongoing: As long as you continue funding your ads, you’ll keep generating traffic and leads. PPC provides instant results, but costs can add up. Unlike SEO, which continues to bring traffic over time, PPC stops working the moment you turn off your ads. What’s the Right Strategy? Need leads now? Start with PPC. Want long-term sustainable growth? Invest in SEO. Want the best of both worlds? Run PPC while building your SEO strategy in the background. Understanding these timelines will help you manage expectations and make informed marketing decisions. In Closing All in all, SEO and PPC are not competitors. In fact, they complement each other. Investing in both strategies can maximize your visibility and help your business grow.  If you need help deciding where to start, contact Third Marble Marketing , and we’ll help you craft the perfect strategy for your goals and budget!
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