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Google Ads Management and SEO for Small Business.

Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA

Case Study - How Third Marble Grows HVAC Businesses

August 23, 2024

How Third Marble used Google Ads to increase three different HVAC businesses leads. Three case studies rolled into one!

As summer cools and the leaves start to yellow, folks all over the country will need HVAC maintenance, repairs, and installations to keep their homes safe and comfortable. Let our Google Ads experts help your business thrive this season! Make sure your company outperforms the competition to catch the attention of new local customers. With our years of experience navigating the ever-changing shifts in the digital landscape, we have a proven track record of getting results and meaningful leads for HVAC companies. 


We’ll work alongside you to create a successful Google Ads campaign that reflects your unique messaging and services. Our Account Management Team and Optimization Specialists will regularly monitor and adjust your campaign to hone in on the best keywords, ads, and targeting to drive the best traffic to your business through all four seasons. 


HVAC Company 1 


This HVAC company connected with Third Marble Marketing last December. Between their first month and now, we’ve lowered their cost per click by 47%. We’ve increased their leads by 127% while decreasing the cost per lead by 58%. Within 7 months, we’ve helped them generate more website traffic, new customers, and increased revenue.


First Month

Now


HVAC Company 2 


This HVAC company has trusted Third Marble Marketing with their Google Ads for ten years. In the last year, they’ve lowered their investment by 48%. Our Google Ads team worked with their needs to still drive success. We’ve maintained their cost per click while actively increasing their leads by 70% and decreasing the cost per lead by 69%. 


Last Year

Now


HVAC Company 3


This HVAC company reached out to Third Marble Marketing in 2016 and we’ve been working together since. They’ve been so happy with their results, they’ve steadily increased their investment over time including a 25% increase just in the last year. With that investment, we’ve decreased cost per click by 38% and increased leads by 37%, getting them both more clicks and more leads.


Last Year 

Now

Are you ready to build your online presence while growing your revenue? Make your Google Ads investment weather all seasons with Third Marble Marketing. Schedule Your Intro Call Today!

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Which One Do I Need? When it comes to driving traffic to your website, you’ve likely heard the terms SEO (Search Engine Optimization) and PPC (Pay-Per-Click). Both are essential digital marketing strategies, but they serve different purposes. So, how do you determine which one is the right fit for your business? The truth is that SEO and PPC work best when used together, but understanding their differences will help you decide where to focus your efforts based on your goals and budget. Let’s take a closer look. What is SEO? SEO focuses on improving your website’s visibility in organic search results. This involves optimizing your website’s content, structure, and technical elements to rank higher on search engines like Google in the organic section of the Search Results Page. Some key components of SEO include: Keyword Optimization : Identifying and using relevant keywords in title tags, meta descriptions, alt tags, and onsite copy to attract the right audience. High-Quality Content : Creating valuable, authoritative, and informative content that appeals to users and search engines. Technical SEO : Improving site speed, mobile-friendliness, and security to enhance user experience. Backlink Building : Earning links from reputable websites to increase domain authority. Benefits of SEO Builds Long-Term Organic Traffic : Once your website ranks well, you can enjoy a steady stream of visitors without ongoing ad spend. More Cost-Effective Over Time : While SEO requires an upfront investment in content and optimization, it becomes more affordable as your rankings improve. Boosts Credibility and Trust : Appearing in organic search results gives your business more authority in your industry. What is PPC? PPC is a paid advertising strategy where businesses bid on keywords to appear in sponsored search results. Every time a user clicks on your ad, you pay a fee. Google Ads is the most popular PPC platform, allowing businesses to target specific demographics, locations, and search queries. Benefits of PPC Delivers Instant Traffic : PPC generates immediate site visitors, whereas SEO results are not immediate. Highly Targeted : You can reach specific audiences based on keywords, location, demographics, and even online behavior. Measurable Results : PPC provides detailed analytics, allowing you to track performance and adjust campaigns for better ROI. Scalable: Depending on your immediate business needs, you can increase and decrease your budget, and therefore the number of leads and sales you get each month from PPC. SEO is not that nimble. Setting Realistic Expectations: SEO is a Marathon, PPC is a Sprint When deciding between SEO and PPC, it’s important to set realistic expectations for results. Think of SEO as a marathon and PPC as a sprint. Both can get you to the finish line, but they work at different speeds and require different strategies. SEO: The Marathon Approach SEO takes time, just like training for a marathon. You won’t see results overnight, but with consistent effort, you’ll build momentum and endurance. Timeline Expectation: Months 1-3: Research, technical optimization, and content creation. During this period of time, expect little to no ranking improvements. Months 4-6: Gradual ranking improvements and some organic traffic growth. Months 6-12: Stronger rankings, increased traffic, and leads (provided ongoing effort continues). 1 Year & Beyond: Established rankings, steady organic traffic, and a strong foundation that requires maintenance, but not constant spending. The key takeaway is that SEO compounds over time. The more effort you put in early, the more rewards you reap later. PPC: The Sprint Approach PPC is like a sprint—you get results quickly, but you have to keep paying to stay ahead. If you stop running (funding your ads), the traffic stops too. Timeline Expectation: Week 1: Campaign setup, keyword research, and ad creation. Weeks 2-4: Ads go live, and traffic starts coming in immediately. Months 1-3: Performance optimization. This entails adjusting bids, refining targeting, and improving ad quality for better ROI. Ongoing: As long as you continue funding your ads, you’ll keep generating traffic and leads. PPC provides instant results, but costs can add up. Unlike SEO, which continues to bring traffic over time, PPC stops working the moment you turn off your ads. What’s the Right Strategy? Need leads now? Start with PPC. Want long-term sustainable growth? Invest in SEO. Want the best of both worlds? Run PPC while building your SEO strategy in the background. Understanding these timelines will help you manage expectations and make informed marketing decisions. In Closing All in all, SEO and PPC are not competitors. In fact, they complement each other. Investing in both strategies can maximize your visibility and help your business grow.  If you need help deciding where to start, contact Third Marble Marketing , and we’ll help you craft the perfect strategy for your goals and budget!
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