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Google Ads Management and SEO for Small Business.

Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA

Why does Third Marble Marketing only specialize in Google?

October 12, 2010

The answer is pretty simple – we don’t want to waste your money.

Put another way, we feel strongly that a local business with a limited advertising budget needs to be smart.  Advertising on the internet is complicated and there are thousands of ways to advertise.  A business owner could very easily spend tens of thousands of dollars each month if they signed up for every online advertising program available in their area.  Yet, in our experience, Google would only be a few hundred dollars of that budget and deliver over half of all the visitors.  The problem, of course, all the other online advertising is very expensive and doesn’t deliver as many new customers.  The business owner doesn’t get nearly as good a return on the money they spent on the non-Google Advertising.  Why not?  Several reasons:

  1. Not all online advertising ideas target your exact location – in other words, you would be advertising all over the city, state or even the country.  If most of your customers live within 10 miles of your location, some of your money would be wasted on irrelevant traffic to your site.  (We make sure that your Google ads appear on computers where most of your customers are.)
  2. Not all of these advertising ideas live up to their promise.  You may pay $100 per month for an ad on a local website, but will anyone click on the ad?  Chances are the company you’re purchasing the advertising from cannot tell you.  If their advertising was effective, in other words there’s a positive return on your advertising investment, then that company would be famous and successful (like Google).
  3. There is an overhead cost built into every advertising program – the cost for billing, account management, etc…  If you advertise with 20 different companies, then you will be paying for overhead 20 times.  (If you advertising with us, we only have the overhead of managing Google.)

In case you haven’t heard, Google is the biggest Search Engine – bigger than all other search engines combined.  Unless you’re advertising your local business to the maximum in Google, it really doesn’t make any sense to advertise on any other website. You would just be wasting time and resources, and possibly getting even fewer visitors to your website (for the same advertising spend).

Google is the biggest for one reason -they deliver the most relevant search results without any headaches – including their Sponsored Links.  People trust Google and most people go to Google first.  So if you have a limited online advertising budget, why not spend it where most of your customers are looking?

That’s why we ONLY focus on Local Google Advertising – to make sure local businesses with limit budgets spend their time and advertising money as effectively as possible – in other words:

“Local Google Advertising – the Easy, Effective and Affordable Way!”

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