Get in touch
804-638-9866

You may be using an Ad Blocker. This website does not contain ads, but Ad Blockers may prevent our website from displaying properly. In order to see all the pages of this website properly, please turn off your ad blocker for this website.

Google Ads Management and SEO for Small Business.

Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA

Marketing During COVID-19

April 8, 2020

Marketing Projects & Opportunities During COVID-19

To help our clients and potentially other small to medium businesses, we’ve compiled a list of helpful resources for support and tasks to push through the drop in business and prepare for when this is over.

While you may be experiencing a decrease in business this is the time to stay the course and tackle all of those potentially impactful marketing tasks you’ve had on your back burner. People are still searching for products and services, there may not be as many searches but they are searching. It’s also time to start preparing your marketing strategy for when this is over.

MARKETING PROJECTS

Free- only costs your time
$- small investment
$$- medium investment
$$$- larger investment

Google Ad Credits for Small To Medium Businesses – Free

  • Small to medium businesses who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months.
  • Start planning for your Google Ads marketing goals and how you can improve upon your previous success.
  • https://support.google.com/google-ads/answer/9803410?hl=en
  • Call Third Marble or visit our website to see how we can help with managing your Google Ads and improving your results.

Google My Business (GMB) – Free

  • Keep your hours or alternative ways to do business with you up to date and correct.
  • Google isn’t allowing access to reply to reviews but, calling past clients and letting them know by leaving a positive review will help your business survive in the future. Google might post them later and you’ll have reviews ready to roll!
  • Stay active by adding images and posts about your business.
  • Your customers are still looking for information on your business during this time. Be sure to keep them updated on how they can help support your business during this time.

Website – $-$$$

  • Move your website to a faster platform to improve your page download speeds ( TEST YOUR WEB PAGE SPEED HERE – mobile page 50 or higher)
  • Add more content about your services or products – you have the time, improve your websites ability to convert by providing quality content about your services/products.
  • Update your website to include strong, internet friendly calls to action (“Call Now,” “Get A Quote Now”) or change your call to action if you have changed the way you do business. ( “Call for carry Out Orders,” “Purchase A Gift Certificate,” “Click For Discounted Service/Products”)
  • Update your website. Outdated websites will need to be updated to compete on the internet for the future – even some services that previously required very little internet presence.
  • Opportune time to – Updating with fresh content. Optimizing with new CTAs and keywords. Adding internal links to new products/services pages. Re-promoting when business picks up again.
  • Need help with updating your website? Call Third Marble and we can help you find the web developer that’s right for your project!

SEO – Organic Placement Through Search Engine Optimization – $-$$

  • Invest in SEO now to grab market share when things stabilize and folks start looking for your services or products.
  • When Google knows someone is searching with “local intent”, ie. they are most likely looking for a local business, Google looks at your “Local SEO Signals”. An SEO signal is simply something that Google can find online about your business or website, measure it and use it in their algorithm.
  • Call Third Marble or visit our website to see how we can help you with your Local or National SEO efforts – https://thirdmarblemarketing.com/search-engine-optimization-richmond-va/

Marketing Ideas & Tools

Update on how your processes are changing to still provide services or products via social media, Google My Business, and your website. Folks are still searching and they are researching how to support their favorite local businesses during this time. Make sure you are providing updated information and communicating with your customers.

Online Gift Certificates

Set up a process to sell gift certificates for future services to your loyal clients. This is particularly beneficial for beauty salons, massage services, barbers, personal trainers, and other businesses that people will be eager to visit when this is over.

Pre-Order Discounts

Offer discounts for pre-ordering/pre-booking and paying in advance for services. This helps keep cash flow coming into the business and ensuring your employees have work lined up for when things return to the new normal. This is particularly beneficial for power washers, lawn care services, and other home improvement work.

Get Creative With Digital Products & Delivery

Now that many folks are spending more time at home, is there an opportunity for you to provide your services digitally? For example:

  • If you’re a dog kennel or trainer can you provide dog training services by video chat?
  • If you’re a personal trainer or gym can you coach at home workouts by video chat or upload video works outs via a platform only your clients can access?
  • If you’re a private practice doctor you can use Telehealth, a HIPAA Compliant to meet with your patients virtually and safely. ( https://business.amwell.com/ , https://teladochealth.com/https://www.mdlive.com/ )

Think about how you can get creative with delivering your products to your clients safely. If it’s shipping them their products via the mail or a contact free and sanitized personal delivery to their doorstep, your clients will remember the lengths you went to get them the products they love.

We Hope This Helps!

Our mission as a company continues to be a support service for local businesses and economies. We have created additional options to help our clients bounce back as quickly as possible when things settle. When things do settle, you’ll want to get ahead of your competitors to grab market share by coming back with an aggressive marketing budget. For now, the clicks are significantly cheaper because there is less competition in Google Ads. People are still searching for services and you can win those clicks potentially at a significant discount. We are here for your company and ready to support you in any way we can. Call Third Marble and our team will work to get you more market share now and when all this is over. Stay safe and healthy!

 

VISIT OUR WEBSITE TO SEE HOW THIRD MARBLE CAN HELP YOUR BUSINESS TODAY

By Alex Huibsch February 13, 2025
Adapting to AI, Voice Search, and Google's Evolving Algorithms
By Alex Huibsch February 12, 2025
The Google Reviews Count Bug: A Worldwide Issue
October 10, 2024
Washington, DC Area Law Firm Wins Big
By Alex Huibsch October 3, 2024
One bad review can cast a long shadow online. It can deter potential customers and damage your reputation. But before you panic, there's good news! Google allows businesses to flag reviews that violate their policies, and with the right approach, you can get them removed. This email is your one-stop shop for reclaiming your online reputation. We'll walk you through the process step-by-step, including some extra tips to maximize your chances of success. Important: Remember, Google won't remove reviews simply because you disagree with them. They only remove reviews that violate their policies. You can find a full breakdown of Google's review policies for more information.
August 23, 2024
How Third Marble used Google Ads to increase three different HVAC businesses leads. Three case studies rolled into one!
By Alex Huibsch August 13, 2024
Are you looking to turn more website visitors into paying customers? You're not alone! Here at Third Marble Marketing, we've helped countless businesses achieve dramatic conversion increases. In this post, we'll share 9 powerful tips that can help you do the same.
By Alex Huibsch July 25, 2024
Protect Your Business Profile's Ranking
By Alex Huibsch July 18, 2024
Learn More About How SEO & Google Ads Efforts Can Benefit Each Other
By Alex Huibsch July 8, 2024
Streamline Your Home Improvement Business with Housecall Pro
July 8, 2024
How Google Ads Can Benefit Your Dental Practice
More Posts
Share by: