Processed-Based Service VS Project-Based Agency

Project-Based Agency

Project-Based marketing agency’s approaches start with the premise that every client is a unique project. That means the objective is to create a “one-of-a-kind” solution. In pursuit of that goal, the project team is tasked to “think outside the box” and brainstorm a marketing campaign uniquely tailored for each client. Said another way … craft an untested experiment paid for by the client.

A Project-Based methodology requires a group effort, considerable planning and execution time and hope that the efforts are rewarded by consumer response when launched in the digital marketing arena. This does not inspire confidence that the marketing campaign will be fast, good and affordable when it exits from these tedious and expensive stages of customization. 

Process-Based Marketing Service

By way of contrast, Process-Based marketing service is based on a sound foundation of proven promotional tactics that are positively reproduced for virtually any small business. That doesn’t mean a one-size-fits-all, cookie cutter approach. The unique products and culture of every customer is acknowledged and maintained … it’s the mix of verified marketing ingredients that is the time and money-saver coupled with demonstrated histories of success. That means no need to reinvent the wheel for every new customer’s marketing endeavor … thus eliminating delivery-time and money bottlenecks.

A clear understanding of the power of Process-Based is demonstrated in the world of franchising. The obvious appeal to a budding entrepreneur is that the purchase of a franchise eliminates lots of unknowns. The franchisor represents proof of a successful model fully operational in multiple locations. For franchisees, the challenge is to apply that system to their market knowing missteps of the past have been addressed and resolved by the franchisor. No budget-busting, time-consuming trial-and-error efforts required.

Now let’s view the franchise-business from a customer’s perspective with McDonald’s as an example. You, as the customer, are confident that the Quarter Pounder, Big Mac or order of fries is consistent with the quality and experience you had last time that you visited. You also recognize that your enjoyment is based on a repeatable, well-defined process for preparing your meal. That means you get your food … fast, good and affordable!

Another example of American ingenuity in developing, refining and delivering a “Process-Based” product … Henry Ford. Ford didn't invent the automobile. He invented a better way to make the automobile through a defined process.

Ford's process was so efficient that the company built cars in under an hour at a fraction of the price charged by Project-Based producers. The result was a quality automobile at a price point the average American could afford. Notably by 1920, 50% of all cars on the road in the USA were the Model T!

Applause please … for a Process-Based service delivering … fast, good and affordable!

A Process-Based Digital Marketing Service Like Third Marble's Drives More Business at Less Cost

OK … let’s get specific about getting you more paying customers. The principles described above clearly support the conclusion that a well-defined, time-tested process that delivers repeatable results is the quickest, most efficient and cost-effective approach to get your business on page one of Google.

In a nutshell, we know how to get more leads and conversions for small business owners with Google Ads and SEO simply because that’s all we do and have done since our founding in 2009. Continuous improvement is our guiding principle … at this point a “marker” in our corporate DNA.

Why is this important? Google Ads and SEO are both data intensive marketing strategies that require a knowledge and application of statistical concepts. The process of managing the results from these strategies is very similar to an industrial process … and that’s how TMM structures digital marketing deliverables for small businesses. 

For example, when a campaign is in control and yielding the anticipated flow of leads, minor adjustments to the system are typically all that’s needed.  However, when a campaign is out of control and not meeting promotional goals, then corrective actions need to be taken.

The process of corrective actions is relatively simple and predictable when a Process-Based plan is in place. Based on a series of "if / then" conditions, we know what actions to take next … never in a crisis management mode because we know the process and how to tweak the “moving parts”.

Like adjusting the flavor of a soup - IF it needs salt, THEN add salt.  IF it needs pepper, THEN add pepper.  A Project-Based service requires meetings and discussions to figure out what the soup needs - that takes time and costs money.  In a Process-Based service, the salt and pepper are added if needed without seeking input and analysis from various players.

In effect, we deliver a rapid response team approach to problem-solving that is practical and quick … with no unexpected client billing surprises. Why risk your marketing budget and sales success on a team that starts every project with an untested experiment paid for by you? TMM already knows the way. Click HERE to learn more about the difference between full service agencies and our process driven service.

Takeaways

TMM’s Process-Based approach gets you to the profitable peak of the digital marketing mountain … on a proven path without charging you unnecessarily to “blaze new trails”. Bottom line, you realize your business development goals faster and cheaper without excessive, time-wasting meetings and cost burdens not anticipated in your initial budget. Your payoff … repeatable, predictable results at a price in hundreds of dollars… not thousands.

Start the New Year with a service that drives website traffic and new customer leads.

Our team at Third Marble is constantly striving to find the most cost-effective ways to improve our clients' results with organic and pay per click placements on Google. Increase your marketing effectiveness by hiring an entire team of Google marketing experts, instead of hiring new staff or adding Google to your already long list of duties. Schedule an introductory call today to talk more about our Google Ads management or SEO services today!

Third Marble has been named a top local Google Ads management and outsourced SEO company.