The Mystery of the Google Calls: Navigating "Strategists" and Protecting Your Ads

So, who are these "Strategists"?

Turns out, they're not always full-fledged Google employees. Often, they're folks from third-party companies partnered with Google – think Teleperformance or TTEC. Don't let the fancy "@google.com" email addresses fool you. These partners get access to your campaign data, which they use to, well, "strategize".

Are they trying to help?

Maybe, maybe not. Their advice can be helpful, suggesting tweaks to optimize your campaigns. But sometimes, it's more about pushing their agenda. Think upping your budget, signing up for unnecessary services, or switching to risky bidding strategies—not always the best fit for your goals.

What could happen if you listen?

Following blindly could mean a blown budget, ineffective campaigns, and even strained client relationships. Imagine switching to broad match in a niche industry—a recipe for disaster, right?

Navigating the Strategist Maze:

• Double-check that email - Look for your Google Ads Customer ID. No ID? No trust.
• Beware of the pushy ones - If they're aggressively urging you to act, take a step back.
• Know your goals - You're the expert on your business. Don't let anyone pressure you into decisions that don't align with your strategy.
• Opt out if needed - Politely request to be put on their "do not contact" list. They can't say no.
• Report bad behavior - If they cross the line with harassment, file a complaint with Google Ads Help.

Working with a Google Ads management company?

Great! But remember, they should always prioritize your goals, not their partner's agendas. Be transparent and communicate your concerns if anything feels off. Remember, you're the captain of your ad ship. Stay vigilant, trust your gut, and don't let anyone—strategist or otherwise—steer you off course.

Happy advertising and we hope this helps!