Is Professional Management of Google Local Service Ads Worth It?

How To Setup LSA Ads

Keep in mind LSA ads aren’t for everyone, currently only certain industries can take advantage of these kinds of ads. In the beginning of LSA ads it was mostly home services, finance, law and real estate that could set them up. Recently Google added on some education, wellness, pet care and human services. 

If your business falls into one of these categories and you're ready to start LSA Ads, you can start here to see if your business is eligible. 

How to Optimize LSA Ads

We've dabbled in Local Service Ads on behalf of some of our clients, and here's what we've discovered. After the initial setup of your LSA account - there is little to optimize, unlike traditional Google Search Ads. It falls on the person navigating the leads to keep your ads performing. You can improve your ads performance by the following: 

• Increase your budget if you want more leads. By increasing your budget, you're signaling to Google that you're ready for more. 
• Increase your service area if you're struggling to get leads and not spending your budget. 
• Be sure you've selected every service option relevant to your business. (This is where a management company could come in handy - sometimes, services hide in different verticals you wouldn't think to look in.)
• Manage your leads. Managing your leads is the most important thing you can do to improve your ads performance (and something an agency likely can't do for you). 
• Responding to 80% or more of the leads to show Google you're keeping happy clients and actively engaging with the leads they're sending your way. '
• Request for a review from customers who booked jobs through the platform. More positive reviews mean happy customers, which means Google shows your ads more. 
• Managing your leads is the most important way to optimize your ads - google wants to see you actively engaging with leads; if you don't, it won't show your ads as often.

The initial setup requires your participation as the advertiser. That said, the setup is pretty straightforward, and ongoing maintenance and management require active participation from the business. Unlike Search or other Google Ads, there are limited adjustments that need regular ongoing technical optimizations. 

Which leads us to question, what are folks paying for to have a company manage these ads? Honestly, we're not sure.

Interested in running LSA Ads but want guidance on managing your account? Third Marble Marketing can help! While we don't see a way to ethically charge you to manage your ads when it all falls on you, we came up with a way to help. Our Local Service Ads Management Training Help Session gives you one-on-one training with one of our experts.

Want to Dominate Page One of Google? 

If you're ready to dominate page one of Google, you could combine LSA Ads, Search Ads, and Local SEO into your marketing plans. Showing up in three different places on the page gives you additional opportunities to get a searcher's attention. Whether they notice you're on the page three times or one placement, in particular, jumps out at them, you're seriously increasing your odds of getting that click. 

Check out our Local Search Engine Optimization Pricing and our Google Ads Management Pricing to see how we can help you dominate page one of Google.

Your LSAs give users what they want. In response to their searches, you want to be at the top of the list quickly. Local Service Ads attract leads ready to become paying customers, making them a highly cost-effective, efficient, and successful game plan to market your business locally. 

The initial setup and optimization require your participation as the advertiser. The setup is easy, and your sales team should handle the ongoing management. Unlike Google Search Ads, there are limited adjustments that need regular ongoing attention. Small businesses usually enjoy affordable lead generation with minimal management time commitment. 

Next Step: We understand that navigating Google products, including LSAs, can be frustrating. That's why our team is now offering one-on-one help sessions to help you get more business from Google. Ready to start Local Service Ads or reconsider your current approach? 

Click here and let us show you how to manage LSAs on your own.