OPTIMIZE YOUR LOCAL SEO

Enjoy Google Page One Status + Convert Visitors to Customers

Second of Two Articles

The ROI Your Website Design Agency Delivers

In the last issue of Tips & Updates , we introduced added website-drawing-power you will enjoy by engaging two primary resources to enhance your internet marketing:

• Your website design agency, and
  Search Engine Optimization (SEO) expertise.

In the first of this series of two articles, you were invited to look at the four categories of website content for you and your website design agency to examine and rebuild as necessary to drive escalated visitor conversions.

Your payoff … a superior player when it comes to satisfying your website visitors’ needs for:

• Speed … in accessing your website content
  Ease … to do business with you.
  Convert … your website visitors with a compelling call-to-action.

Our job at Third Marble Marketing is to deliver proven, successful local SEO strategies to:

• Maximize … the effectiveness of your Google Ads
  Improve … your SEO results
  Feature … you on Page One of Google and drive pre-qualified traffic to your website

Satisfying Google’s algorithm is the “holy grail” to attain and maintain Page One status in Google searches. Google recognizes searches with “local intent”. That prompts an SEO signal that triggers info about your business or website that Google can find online … and measure and use in their algorithm. What that means for your business is an increased likelihood to be at the top of the vendor list on Google’s Page One.

Click here if you want more detail on what influences these local SEO signals , including how your web pages can block your Page One Google presence if not compliant with Google’s guidelines.

Yes, the Google algorithm is a work-in-progress … steadily being added to or developed by Google. That’s why successful local SEO is a process, not an event … and one that complies with Google’s guidelines, so you will not be blacklisted by Google in the future.

The local SEO process that Third Marble developed successfully deals with the reality of current understanding of the Google algorithm with continuing adaptation as it evolves. We refer to it as the Block Process … a step-by-step progression to build and maintain client dominance in local SEO. In broad outline, that process tracks with these four phases.

• SEO Audit, Keyword Research ( Click here for a FREE SEO Audit)
  Prioritize the highly influential tasks.
  Continuous Improvement to optimize number of keywords on Google’s Page One
  Recency Signals … continuous monitoring and adjusting to heighten client results

Of course, there’s a lot more to implement the above outline. For a more in-depth view, click here. 

Takeaways

Driving visitors to your website is an admirable goal … but not productive if the visit does not convert to one or another of your desired calls-to-action (CTA). Your CTA payoff may be as simple as more time spent clicking through attractive info on your site all the way to the ultimate win … placing an order.

A focused, continuing effort to optimize your local SEO is critical.

Now your choices are do-it-yourself or invest in a third-party, professional website design agency and SEO service for assistance. It is likely that you are already wearing several hats as a business owner and adding yet another marketing responsibility is probably not an option.

Why not rely on both an SEO resource plus your web design agency to successfully tackle these jobs?