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Google Ads Management and SEO for Small Business.

Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA

Local SEO Process:

The Third Marble Way

Local SEO is Constantly Changing


We Work to Improve & Keep Your Rankings

Google makes over 400 changes to its SEO algorithms every year. It would be challenging and time-consuming for the average business owner to research and react to these changes. While the process below outlines the basic tasks we perform in each phase to improve your local organic rankings. Remember that your package also includes our team adapting to Google's changing algorithms and doing additional work to your website each month.

Overview of Our Local SEO Process -

Third Marble Way


Phase One (Months 1-3)
  • Audit and Baseline Reports
  • Initial Reports Review with Account Manager 
  • Site Optimization, Home Page and Top-Level Page Optimization, Google Business Profile (GBP) Optimization, Citation Building

Phase Two (Months 4-6)
  • Phase One Review with Account Manager
  • Page Optimizations, Technical SEO, Domain Authority, and Content Check
  • GBP Review and Citation Building

Recurring Quarter (Three Month Intervals)
  • Optional Quarterly Review with Account Manager
  • Page Re-Optimization
  • Backlinking
  • Competitor Analysis and Adjustments, GBP Check-Up , and Citation Building
  • Repeat Recurring Phase


Add On Local SEO Services

GBP Reviews - $50/Month Per GBP Account
  • Check location for recent reviews added
  • Write a review response with keywords and geo-targeted terms
GBP Posting - $50/Month Per GBP Account
  • Add an image with keyword for image file name
  • Review Facebook and LinkedIn pages for content
  • Add post based on website, Facebook or LinkedIn activity
Backlinking Booster - $300, $600 or $900/Month
  • Create 3, 4 or 8 new internet pages with content related to main website on DA 20-40 websites
  • Create 6, 32 or 48 backlinks in new content within 3, 4 or 8 new pages targeting 3, 8 or 12 onsite pages
  • Create 5-10 backlinks from DA 20-40 websites to each of the newly created pages
  • Create contextual links on 3, 8 or 12 target pages that silo to 1, 2 or 3 primary target page(s)

The Details of Third Marble's Local SEO Process


One of Third Marble's core values is transparency. So we always make an effort to outline our processes for potential and current clients. Please review a more in-depth outline of our Local SEO Phase Process if you're interested. If you have any questions about our process, feel free to schedule an introductory call with a member of our sales team or your Account Manager. 

Phase One - Month One

Onsite Service

Perform an initial SEO Audit for your website

Collect login information for your website access and other resources

Setup baseline reports for Keyword ranking

Setup/confirm your Google Analytics, Search Console, and Tag Manager

Install local optimization software on your website.

Determine focus keywords

Google Business Profile (GBP)

Report setup and initial audit of GBP

Run baseline report

GBP Check-Up

Citation Building

Initial audit

Submit your website and business information to the top 3-4 data aggregators

Check top 5 citations and recommend edits

Collect information for your citations and business listings

Run baseline report and schedule regular reporting

Confirm the name, address, and phone number (NAP) for citation building


A keyword research tool we use for tracking keywords

Phase One - Month Two

Onsite Service

Optimize home page and first set of pages

Determine focus keywords

Begin implementing outbound links to high-quality, high-authority (yet non-competitive) web pages

*Number of pages optimized based on package purchased (10, 20, or 40)

GBP

Set up and optimize your Google Business Profile (GBP) account

Research and set the GBP Category strategy

Determine the top 5 focus keywords for Google Maps

Citation Building

Research and set up new business listings

Third Marble's Google Business Profile panel

Phase One - Month Three

Onsite Service

Add and verify your social media links

Create a “schema” file for local information and install

Implement the “Same As” schema for your social media pages

Create schema file for reviews

Create schema file for FAQs

Submit your sitemaps (create a sitemap if needed)

Create a strategy for internal links to focus page authority on pages with important keywords

Implement internal links to support the strategy

GBP

GBP Check-Up

Citation Building

Research and set up new business listings



Once Phase One is completed, we recommend you to schedule a review call with your Account Manager. Your Account Manager will review reporting and give you suggestions of things you can do to help us improve your results if needed.

Phase 2 - Month Four

Onsite Service

Fully optimize the next set of pages

Keyword research for the next set of pages

Update keyword ranking reporting systems, review progress to date, and adjust overall strategy as needed

Review PageSpeed and make suggestions or improvements if possible

*Number of pages optimized based on package purchased (10, 20, or 40)

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

Look for erroneous citations and flag them for repair or removal




Seal for our award for Best SEO Agencies in Richmond 2022 by SocialAppsHQ

Phase 2 - Month Five

Onsite Service

Perform a complete audit of your website for technical SEO issues and errors

Check for erroneous disallows

Review your Google Search Console for SEO issues

Begin to reduce SEO errors, starting with the most critical

GBP

GBP Check-Up

Citation Building

Research and set up new business listings


Google Analytics data, including sessions and users

Phase 2 - Month Six

Onsite Service

Review your website and other external web pages for duplicate content

Remove or re-write your duplicate content as needed

Competitor analysis and adjustments

Set up Bing Webmaster Tools and submit the sitemap

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

A GBP Check includes an evaluation of the insights data, a competitive comparison, and one or two edits to signal to Google that your GBP account was recently active.

Seal for our SEO services from 10SEOS.com

Once Phase Two is completed, we recommend you to schedule a review call with your Account Manager. Your Account Manager will review reporting and give you suggestions of things you can do to help us improve your results if needed.

Recurring Quarter - Month One

Onsite Service

Optimize a set of any un-optimized pages OR reoptimize a previous set up pages

*Number of pages optimized based on package purchased (10, 20, or 40)

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

Higher level overview of our local SEO software

Recurring Quarter - Month Two

Onsite Service

Optimize remaining un-optimized set of pages, if any, OR 6 Backlinks 

*Number of pages based on package purchased (10, 20, or 40)

Our Backlink Process

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

Seal for 10 Best Google Solution Providers from Mirror Review

Recurring Quarter - Month Three

Onsite Service

Competitor analysis and strategy adjustments as needed

GBP

GBP Check-Up

Citation Building

Research and set up new business listings

We welcome you to schedule a review call with your Account Manager each time we finish a recurring quarter. Your Account Manager will review reporting and give you suggestions of things you can do to help us improve your results if needed.

See Our Local SEO Prices
Google Business Profile Check
  • Check for added categories and services; remove edits
  • Check for changes to contact information by Google Users, and remove edits
  • Add UTM codes to URLs

Google Business Profile Posts
  • Add an image with a keyword for the image file name
  • Review Facebook and Linkedin pages for content
  • Add post based on the website, Facebook, or Linkedin activity

Google Business Profile Reviews
  • Check location for recent reviews added
  • Write a review with keywords and geo-targeted terms

Ongoing Site Optimization
  • Update keyword ranking reporting systems, review progress to date and adjust general strategy as needed
  • Adjust website and page optimizations for any recent Google Algorithm updates
  • Check the website for any recently added pages and optimize new pages/content.
  • Check GSC - Report issues to the client, or fix them if possible.
  • Check 10, 20, or 40 Focus Keyword pages
  • Scan all pages and repair as needed

Competitor Research & Adjustments
  • Review changes in competitor analysis
  • Review competitor pages for target keyword page density and page ranking
  • Review ranking reports for pages on page 2
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