Is Your Mobile Landing Page Converting Visitors to Clients?

(For Local Services Only)

Ingredients You’ll Need For A High Converting Mobile Landing Page

What to include “Above The Fold”:

● Company Logo & Navigation​ – This information should be at the top of your landing page.
● What You Do & Where You Do It – Make sure the headline answers a visitor’s most important questions. Let them know what service(s) you’re offering and the geographic location(s) you serve. Include some information that will tell a visitor why they should do business with you—for example, your companies unique value proposition and what makes you the best.
● Call-to-Action​- Have a strong call-to-action that tells your visitors what to do and make sure it stands out. A call-to-action can be as simple as Call Us Now, Call Us 24/7 for Emergency Or On-Call Services, Schedule An Appointment Today, etc. The objective is to prompt your visitors to contact you. Use a large, bold font and consider selecting a color that contrasts from the other colors on your landing page. If you want phone calls, you can install a floating click-to-call button that will move with the user as they scroll down the page. Red and orange are the best colors to use for a click-to-call button.

What to include “Below The Fold”:

● Main Content​- This is where you try to anticipate additional questions a visitor would need to have answered before contacting you. Who are you? What makes your business better than your competitor’s? How does your business work with clients? Here is where you’ll want to showcase the service(s) you’re offering with more in-depth information. Such as brands you service or offer, how long you’ve been in business, if your licensed, insured, bonded, provide 24/7 On-Call or Emergency Service Available, etc.
● How Much?​- Prove that you offer the best deal, quality, or value. This area is where you tell your visitors they will get a great deal or a value by doing business with you. Include information about your pricing, promotions, coupons, financing, etc.
● Social Proof​- Include information such as Testimonials, Awards, BBB or Angie’s List rating, if you’re Locally Owned and Operated, etc. It’s also a great place to thank your customers for their support, reviews, and confidence. Please show them your gratitude!
● Repeat your strong Call-to-Action just above the footer.
● Footer -​Include your hours of operation, address, and map.

Avoid having a lot of empty space and unnecessary content. You want to create an ideal user experience by quickly and clearly presenting valuable information about your business.

Do You Know Your Mobile Page Download Speed?

One last thing to consider is the amount of time it takes for your mobile page to load. The longer it takes for your page to load fully, the higher risk you’re running of visitors bouncing to another site. We’ve found that clients who invest in fast mobile page load speed times increase their website’s conversions and improve their SEO rankings. You can test your page load speeds for FREE with Google’s Page Speed Insights and find out what your page load speeds are for both desktop and mobile – it only takes about a minute. Enter the URL of your landing page, and click the ANALYZE button. If your mobile score is below 60, you should contact your website developer to discuss how you can improve it. If you do not currently have a website developer, you can call us. We work with many experienced website developers, and we are happy to refer you.

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