Content Strategies TO Improve Your Local SEO Efforts & Conversion Rates

As you and your Support Team develop your Local SEO tactics, it’s helpful to have a sense for Google’s “thinking” in rewarding content that meets the highest standards of quality that improve your placement on search engine results pages (SERPs). Here’s a rundown to help you and your Support Team execute content for each of the letters in the E-E-A-T acronym. 

Experience: Google prefers reports of first-hand and personal experiences when evaluating content. That means reviews by actual users or those demonstrating familiarity with a product or service are deemed higher priorities than those with no such awareness. 

Expertise: Google examines your content to determine how it compares to other website pages that deal with the same subject. Your job is to develop content that demonstrates a superior level of expertise in your professional field. 

Authoritativeness: Authority is about your reputation as perceived primarily by other experts and industry influencers in your line of work. Authoritative sites are those that have a proven history of being the preferred go-to information resource re a topic or series of related subjects that relate to a specific area of expertise. Protecting your internet reputation is critical to earn trust from online searchers. 

Trustworthiness: Trustworthiness relates to your specific area of expertise. It is a key assessment of the validity, accuracy, and uniqueness of your content. Trustworthiness is demonstrated when industry leaders share a consensus that the content author/researcher/creator is acknowledged as a subject matter expert and thought leader. 

Google E-E-A-T Published Standards for Search Quality Raters Include: 

• Determine the author of content/owner of website domain 
• Research the E-E-A-T history of content authors 
• Rate the quality of the page and its content 
• Determine what constitutes high-quality and low-quality content 
• Identify types of domains or pages that require high levels of E-E-A-T to rank high 
• Compare the mobile/desktop experience of a website 
• Pinpoint pages, page designs or page usability that could cause user’s distress 
• Score domains and pages using a “Fully Meets User Needs” to “Fails to Meet User Needs” scale 

Implementing E-E-A-T in Your Local SEO Plan 

Now it’s time to share input and feedback regarding content audits, edits and additions from all three Support Team players to create your tactical items as illustrated in the matrix below. The next step is to implement your E-E-A-T Local SEO Marketing Plan together with your Local SEO and web administrator providers. 

The key to success will be your creation and adherence to an ongoing action plan to ensure execution, timeliness, responsibility and accountability for results. 

Click below for your TMM gift - your customizable E-E-A-T … Local SEO Marketing Plan template. 

Turbo-charge employment of E-E-A-T rich content and enjoy an enhanced status in Google rankings superior to your competitors. Best way to do that is add your talent as the business decision maker to the professional expertise of a proven Local SEO firm coupled with a capable website administrator. 

Third Marble invites you to appoint us to facilitate this effort … as your Local SEO firm to save you time and ensure appropriate execution of your internet marketing. TMM has a successful history performing the technical SEO functions, plus requesting content from clients to refine and continually improve their SEO strategy. Additionally, TMM has extensively collaborated with website administrators and maintains strategic partnerships with many as resources for small businesses that need a referral. 

Clearly, Google will continue to launch enhancements that improve the quality and outcomes of Google Searches for website visitors. The key for online marketers is to be at the tip of the learning curve as these changes are rolled out. TMM, as a Google Partner is privileged to current and anticipated refinements. That means we can keep your digital marketing on the cutting edge of conversion success. 

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