HVAC Companies - How An SEO Marketing Strategy Can Increase Your Business

Increase HVAC Leads & Digital Marketing Efforts With HVAC SEO

Local HVAC SEO ... A Process, Not An Event 

Success with Local SEO is realized only by employing a long-term digital marketing strategy consistently nurtured over time. A physical fitness analogy would be your commitment to weight loss or muscle strengthening goal. One visit to the gym (event) will not yield results. Regularly scheduled workouts deliver incremental progress to your ultimate objective (process). 

 Similarly, a single Local SEO effort is not the answer. An expert Local SEO company will initiate, work and rework your SEO strategies to yield long term, sustained success in superior lead generation. 

8 SEO Tips to Improve Your HVAC SEO Marketing Strategy

1. Your HVAC Customers are Local 

There is a difference between National SEO and local SEO. The former targets selected keywords and phrases that relate to a product or service … without regard to the geographical location of providers. In contrast, Local SEO targets similar keywords and phrases with the objective to search for HVAC companies in the consumers’ local area. This emphasis on local area searches underscores your need to ensure your business name, address and phone number (known as your NAP) are consistent across all your online profiles, e.g., your Google Business Profile, website, Facebook, Yelp, etc. Listings on multiple credible internet sites prompts Google to recognize that your HVAC business as trusted and legitimate. 

2. Quality Content is King 

High quality content is what your HVAC prospects want to read … helpful content perceived as informative plus answers Google searchers’ questions. Deliver original, engaging and relevant content and enjoy enhanced website traffic … along with a boost in your Google search rankings, engagement and conversions of visitors to paying customers. An expert Local SEO company will help identify guidelines to improve your content and/or refer you to competent content writers. 

Read this article that emphasizes Google’s new content update and how it will affect your Local SEO rankings -

Guiding Principle: First, Serve Searchers … Not Rankings 

3. Keywords Rule 

Keywords are words and phrases that come to mind when HVAC prospects are seeking online Google search information. To get top placement on Google Page One, you must prove to Google that you’re not a spammer and you are the most relevant website for a particular keyword phrase. If you understand that point, you’re already ahead of most of your competitors. 

Here’s a wider look at the Third Marble's approach to keyword strategy. 

4. Superior User Experience a Must 

As is the case with Third Marble, Local SEO expert companies typically don’t provide website development services. SEO work is done primarily on the backend of the website with emphasis on Google Business Profile and citation building. In combined effort with your website developer, your Local SEO expert provider must work to ensure your website is optimized to meet the technical requirements of Google and improve your organic rankings. Note: Third Marble can provide you with a sizeable list of web developers that have a successful history of website improvement and optimization. 

5. Website Searches Optimized for Mobile Searchers 

Google uses a mobile-first indexing algorithm in response to more than 50% of Google searches are conducted via smartphones. This means having a mobile-friendly website designed and optimized for hand-held devices is a must. 

6. Your HVAC Reputation Defines You 

Your online business reputation is driven by feedback and reviews from website visitors and customers. It’s estimated that 90% of people won’t make a purchasing decision without first seeking reviews. HVAC companies with the most superior reviews will “carry the day” in consumer acceptance. Your job is to proactively request feedback, maintain high visibility by constantly posting on your website, Google Business Profile and other sites like Yelp and HomeAdvisor. Make sure to respond to every review … whether good or not-so-good. With frequent review postings, you’ll reinforce your reputation with consumers as a popular, responsive, trustworthy business. 

Click here for an example of the power of customer reviews. 

7. Local SEO Strategy – Responses to Google Changes 

Google makes over 400 changes to its algorithms every year. A capable Local SEO expert provider will stay on top of changes to constantly work to improve your local HVAC company organic rankings. 

Note: Third Marble, as a Google Partner is privileged to current and anticipated refinements. That means we keep your Local SEO and digital marketing on the cutting edge of conversion success. 

8. Business Citations Boost HVAC SEO Rankings 

Be sure to improve your HVAC SEO rankings by maintaining an ongoing commitment to citation building. That means listing your business on a variety of internet platforms to help boost your rankings on Google Maps and Google Page One. The more visibility you project on sites such as social media, Yelp, Angi, etc., delivers more organic search results, increased website traffic and likely conversion of visitors to paying customers. 

Conclusions & Next Steps 

Clearly, there is much that Google has initiated, and will continue to update … enhancements that improve the quality and outcomes of Google Searches for website visitors. The key for you as an HVAC online marketer is to be immediately responsive as these changes are rolled out. 

A focused, continuing effort to perfect your Local SEO is critical. 



By hiring your Team of Third Marble Google experts, you’re ensured that each of the above 8 Critical Issues for Success are always in sync to maximize your Local SEO results.