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Google Ads Management and SEO for Small Business.

Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA

SEO Content Development

Content development is an essential part of search engine optimization (SEO) and can significantly impact a business’s growth. By creating an abundance of high-quality, informative, and engaging content, businesses can attract more visitors to their websites, improve their search engine rankings, and ultimately increase their sales.

How SEO Content Development Enhances Results

Content development can enhance SEO in many ways. First off, it allows for keyword targeting. If the copy on a particular website incorporates relevant keywords, the site will more than likely rank higher in search results when users search for those terms. Secondly, search engines favor websites that regularly publish fresh and updated content. In addition to being helpful and informative for the site’s visitors, consistent content creation signals to search engines that a website is active and relevant, boosting its ranking potential. 


Thirdly, high-quality content can attract backlinks from other reputable websites, which serve as strong signals of authority and trustworthiness to search engines. All in all, content development can do wonders for user engagement. If the content on a website is useful, informative, and engaging, it will keep visitors on a website longer, which reduces bounce rates and improves the overall user experience. Search engines interpret these signals as positive indicators of a website’s value.


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How SEO Content Development Drives Business Growth

Content development is a key factor in driving business growth. Having more useful and engaging content on a website will ensure that it ranks higher in search results. As a result, businesses can attract more organic traffic to their sites, leading to a wider audience and increased brand visibility. Another thing to consider is opportunities for lead generation. Engaging content can convert website visitors into leads by providing valuable information and encouraging them to take action such as signing up for a newsletter or contacting a sales representative. 


With any site, regardless of the business type, the content should be written to educate the customer. Informative content can educate potential customers about a business’s products or services, addressing questions and building trust. Additionally, high-quality content establishes a business as a thought leader in its industry, enhancing its reputation and credibility among consumers. As aforementioned, the public’s trust and loyalty to a particular site has a lot to do with the consistency of its content creation. Regularly updated content fosters a sense of community and engagement with existing customers, encouraging recurrent business and referrals. To further underscore the importance of high-quality content, it is crucial to align with Google’s E-E-A-T (experience, expertise, authority, and trustworthiness) principles and adhere to the guidelines outlined in the monthly ‘Helpful Content’ updates. By ensuring that content is created with genuine expertise and serves a genuine purpose for users, businesses can not only enhance their search engine rankings but also cultivate a loyal and engaged customer base. To learn more about Google’s E-E-A-T criteria, please visit our page on Google’s Algorithm and Helpful Content.


Ultimately, content development is a strategic investment that can yield significant benefits for businesses, from improving SEO and driving traffic to nurturing customer relationships and boosting sales. By prioritizing content creation and crafting high-quality pieces, businesses can effectively attract, engage, and convert their target audience, paving the way for sustainable growth.

Our SEO Content Development Process

When looking into content development for your website, one of the most important factors to consider is the amount of content you need each month. At Third Marble Marketing, we offer two packages to improve your site’s SEO: 500 words/month or 3000 words/month.

500 words/month is a good option for businesses that already have a good foundation of content on their website, but need a little more to boost their SEO performance on key pages. For example, you might want to use this package to:

  • Write new blog posts or articles that target specific keywords

  • Update existing content to make it more informative and engaging

  • Create new landing pages for specific products or services

3000 words/month is a better option for businesses with minimal content on their website, or for businesses that want to be more aggressive with their SEO strategy. This package can help you:

  • Create a comprehensive content library that covers all of the topics that are relevant to your target audience

  • Write blog posts and articles that are in-depth and informative, which will be more likely to rank well in search engines

  • Create landing pages for all of your major products or services

  • Write supporting content, such as product descriptions, FAQs, and customer testimonials


Your specific needs and budget will determine which package is right for you. However, as a general rule of thumb, if you have a new website or if you have very little content, then the 3000 words/month package is a good choice. Investing in this particular option will yield significant returns for years to come, driving business growth and profitability through increased website traffic and lead generation. Of course, you can customize the package to fit your specific needs. For example, you might want to focus on writing blog posts, or you might want to focus on writing landing pages. The possibilities are endless! 


If you are looking for an SEO agency that offers comprehensive content development services, then look no further than Third Marble Marketing. Our experienced team can assist you with creating high-quality content that will help you achieve your business goals. Contact us today to learn more about our services!

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