Google Trends Can Help You Find The Right Keywords

(First in a Series of 2 Articles)

Professional marketers agree, “The More Things Change, The More They Keep Changing”! And that’s particularly critical when it comes to staying on top of the keyword searches most likely to drive traffic and deliver qualified buyers to your website.

Happily, Google Trends is a FREE tool that takes the guesswork out of determining regional differences in phrase preference, as well as keywords that are growing in popularity. Your payoff is to learn how frequently a given search term is entered in Google’s search engine. An added plus is your ability to compare how the keyword(s) volume may fluctuate over a given timeframe … a measure of the search term’s competitiveness.

That is particularly valuable to discover event-triggered spikes … especially timely now with the changes in consumer behavior triggered by the coronavirus pandemic.

How to Use Google Trends

OK. The place to start is to visit the website and take a look at what searches are currently trending. That will give you the foundation to drill down for more information. For example, here are recent trends shared at Google Trends ranging from celebrities, sports, social unrest and international C-19 searches.

Predictably, a current huge topic in searches is the coronavirus pandemic. Here’s the information folks are actively seeking as compiled by Google Trends.

Now back to the application of this data to your marketing success. Look at the results this current situation has on consumer confidence and likely buying patterns.

That’s just one example of the comparative marketing information that Google Trends delivers. From here, you can compare locations and time periods as well as related search terms and how search interest varies by subregion. Change the location, time frame, category or industry, and type of search (web, news, shopping, or YouTube) for more fine-tuning.

Another feature that may prove valuable is your search for a specific keyword or phrase will offer a selection of related topics. For example, if you search for “roofers”, you will also learn of:

You can compare and contrast your desired info in virtually granular fashion to refine your results and strengthen your marketing strategy.

So, let’s take a look at a few practical examples of the usefulness of Google Trends for marketers.

• If your business is seasonal such as landscaping, when you see an uptick in search terms that relate to your business … time to move forward with your Google Ads marketing.
• Develop content for your website that reflects what people in your target market are searching for.
• Driving more traffic will be the forerunner of more sales.
• Frequently review Google Trends re current “hot” topics and capitalize on referencing them in your marketing campaigns … email blasts, social media, etc. will enhance your promotional efforts and increase your ROI on spends.

Brainstorming Google Trends … Trending

The foregoing is to provide a basic knowledge of Google Trends, how to begin to profit from it and why it should be a key element in your marketing toolkit. Between now and next month’s follow-on article, put your thinking cap on and consider how Google Trends can help you with the following searches.

• Find Niche Market Opportunities by being alert to searches exhibiting skyrocketing growth.
• Identify Product Categories in Related Topics to expand your product line or service offerings.
• Search Keywords in Related Queries to uncover upward trending.
• Seasonal Trends Offer Opportunities to capitalize on your peak season and discover products that complement your products in the off-season.
• Refresh Your Content to maintain your position in Google searches. Coordinate your content to match changing data in Google Trends searches.
• Capitalize on Current Trends by researching the current hot topics. Click trending searches on the Google Trends homepage for what’s capturing the most attention.
• Tailor Your Content to Appeal to Specific Regions to target buyers based on local buying preferences.
• Stay Ahead of Your Competitors by monitoring their performance vs. your brand.
• Enhance Your YouTube Traffic by looking for trends that correspond with timing of your YouTube video postings.

In our next issue, we’ll offer specific examples as it relates to a variety of different businesses.

Takeaway

Google Trends search feature shows the popularity of a search term in Google. You can view whether a trend is on the rise or declining. You can also find demographic insights, related topics, and related queries to help you better understand the Google trends. Understanding and mastering its use will add significant power to you maintaining and increasing your visibility when the buying public searches for what you deliver.

Our job at Third Marble Marketing is to deliver proven design and management strategies to maximize the effectiveness of your Google Ads and drive pre-qualified traffic to your website! Equally important is to convert those visitors to immediately respond to your preferred call to action. That’s where your web design agency becomes invaluable.

Our Google Ads Management Services include all aspects of Google Ads to produce maximum ROI.