Case Study - Local Plumbers Hire More Staff as a Result of Their Google Ads Success

December 1, 2022

The Challenge

This Maryland-based Plumbing Company came to Third Marble Marketing looking for help with their SEO. After we successfully generated SEO traffic, they asked us to help with their Google Ads. They were struggling to get Google Ads to work for them. Since they started with us, this locally owned and operated Plumbing Company has grown significantly. While building Google Ads traffic for small businesses, sometimes the data doesn’t clearly show the whole story!

The Steps

Using our Google Ads Management Process, we built a campaign targeting their service area. We implemented A/B testing and frequent optimization to find the best ads and keywords that bring in meaningful conversions.

The First Month

Within the first month, our ads process gathered 3 conversions. These represent leads we’re able to track through Google. While the cost per conversion appears high, these leads represent so much more. They represent repeat clients who will continue to invest in this plumbing company over time. They represent great service being shared by word of mouth. They represent brand recognition.

The Third Month

By the third month, we had successfully streamlined their keywords and ads, bringing in consistent traffic.

The Now

With continued optimization to navigate Google’s ever-changing landscape, we’re still helping this Plumbing Company bring in conversions at a consistent cost. Their business continues to grow! While the numbers show consistency and success, these charts don’t show the great feedback this client has provided us. They’ve brought in enough successful leads to build their business by hiring more staff and purchasing new work vans. Third Marble Marketing’s Google Ads Process successfully helped this Plumbing Company grow their business enough to invest in their continued success.

What could your small business do with consistent leads from Google Ads? It could mean hiring people from your community, purchasing a new truck, or maybe that family vacation you've been putting off! If you're ready to learn more about how Google Ads can help bring you steady leads, schedule a call with one of our Google experts today!

Schedule My Call Now!

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