July 20, 2022
Google is consistently trying to keep itself at the top of the search engine options charts. So it needs to make sure that every website it populates is also a top notch source for the keyword phrase the searcher is looking for. One of the many ways Google ranks your website is your page download speed. Why else should you be concerned about download speed? Two reasons, you want your website visitors to 1) stay long enough to 2) do something . As we’ll define in more detail, your visitors won’t hang around for more than a few seconds waiting for your page to download. Which means potentially unproductive traffic to your site for you and worse, the loss of a potential lead. So, you (ideally with TMM as your Google Ads Management & SEO resource) drive quality traffic to your website. What happens next is between you and your web design agency. Together, your objective is to examine and rebuild your site as necessary to escalate conversions of visitors to customers. One of those considerations should be your website's page download speed. Read on for facts and solutions to accelerate your website’s conversion rate. Magnify Your Web Pages Loading Speed Addressing this issue directly, slow page-load performance will negatively impact your objective to accelerate your success in website conversions . A slow loading website hurts your business in three ways: Poor User Experience - No one wants to wait more than a few seconds for a page to load. A website visitor staring at a blank screen each time they try to view a different page on your website might bypass using your service or purchasing your product all together. Increased Bounce Rates and Lower Conversion Rates - We live in a world of instant gratification. It's easier for most people to hit the back button and go to a different website than it is for them to wait for your page to load. Poor Page Ranking on Google - That's right, Google will penalize your slow loading website in their Search Engine Results. Basically, Google wants the searcher to have a good experience when they click on Google Search Results. We rarely see pages in the top half of page 1 with 10+ second page load times. Experts have reported important, even alarming, downsides to slow loading of pages. Here are some of the more important findings.