What are AdWords Search Ads?

Google Search Ads Management Richmond VA

Google AdWords Search Ads appear on the search results pages of Google.com – on computers, tablets and smart phones.

AdWords Search Ads are the ads that you see in the top four spots of Google’s Search Results Page. These ads are “Pay-per-Click”, which means it costs absolutely nothing to be on the page. You only pay when someone clicks on your ad and goes to your website.

The idea is simple – use all the targeting methods available to get the most highly qualified, relevant visitor to the website possible. If the website does its job of converting visitors to actions, then this can be a very profitable way to feed your sales funnel.

Why? The concept is simple. People use Google to find local businesses. They enter keywords related to your business. That makes them extremely likely to buy from you since they are actively looking for what you sell. Since your ad appears at the exact moment they are looking for you, and they click on your ad at that moment, and they see your website a second or two later, AdWords delivers high quality, timely visitors to your website. The likely hood of that person contacting your business is very high.

Our AdWords Management Service:

Step 1: When you sign-up for our AdWords Management Service, you’ll need a few pieces of information:

  1. The Click Budget – How much do you want to spend each month on clicks?
  2. The Geography – Where do they want the ads to run?
    • A Radius – ie. How many miles from your location? OR,
    • A list of Zip codes. OR,
    • A list of Cities or States.
  3. The Products and Services to advertise – What do you want to advertise?

Step 2: We review the sign-up information and get back to you with any questions.

Step 3: We set-up the AdWords Search Ads using information from your website and the online sign-up form and start the campaign.

Step 4: We monitor and optimize the campaign each month and produce a detailed report each month for you of the results. We continue this process each month until you let us know.

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