Display Ads – Image Specifications for Responsive Ads and Image Ads
If you aren’t quite sure which type of Display Ads are best for your business, please call your Account Manager, or our Sales department.
Responsive Display Ads - Image Requirements
To run Responsive Display Ads, we will need 4 image files for each ad - 2 Images and 2 Logo Images. The specs are below.
At least 2 images are required - 1 "landscape" and 1 "square" - JPG or PNG format
LOGO IMAGE REQUIREMENTS:
Two Logo Images are also required, again, 1 "landscape" and 1 "square". The square will appear most often and will appear very small, so keep it very simple and readable (even in a 40x40 size). JPG or PNG format. PNG is recommended.
Examples of Responsive Ads:
Image Ad Specifications
If you would like to create your own ads, you’ll need to format each ad into multiple sizes. Google Display Ads can show in hundreds of size, but these are the most popular and will probably cover over 50% of the available ad space.
All files sizes must be less than 150 KB.
Most Common Image Ad Sizes for Desktop and Mobile:
300×250, 250×250, 200×200
Most Common Image Ad Sizes for Mobile:
Most Common Image Ad Sizes for Desktop:
336×280, 728×90, 300×600, 160×600, 970×90, 468×60
Image Ads – Most Common Mobile Image Sizes
Image Ads – Most Common Desktop Image Sizes
Please note: Some of the images below may not appear in their actual size on a mobile device, smaller monitor or tablet.
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