The Power of Remarketing Ads
SECOND-CHANCE ONLINE MARKETING
In the closing days of 2019, we offered two articles on the power of Display Ad Targeting … a little-known approach to small business advertising that delivers three business-building results.
- Save money … when compared to the traditional advertising approaches (More on that in a bit.)
- Increase sales … your chances of conversion is enhanced along with ROI on your marketing dollars.
- Track results … know what’s working and what’s not to get the right message to the right people
This simple promotional concept targets only those prospects who are likely to buy from you! That means your advertising is laser-like … focusing on critical business outcomes that really matter to your business – think, enhanced sales, cash flow and profitability.
Click here to learn how Display Ad Targeting may help turbo-charge your business … top and bottom-line.
An Added Dimension to Your Display Ad Targeting … Remarketing Ads
The stats tell us that only 2 percent of consumers will make a purchase on their first visit to your site. Most likely, you’ve visited a website, browsed the pages, added one or more items to your cart … and exited without buying. Why? A variety of reasons including a priority distraction or a decision to give it more thought.
Remarketing Ads give you a second and even multiple chances, to appeal to these prospects.
AdWords Remarketing Ads (sometimes called ‘re-targeting ads’) are a great way to get people to return to your website. With the emphasis on the word “return” this is a re-engagement tactic that implements online ad, or display ad, campaigns that target users who have already interacted in some way with your company’s website.
It allows you to strategically position your ads in front of previous visitors to your site as they browse Google or its partner websites. That means advertising your business to prospects that visited your website in the last 30, 60, 90 days or longer. Your payoff … increased brand awareness and a reminder to buy.
The process of Remarketing Ads is to mount a Remarketing Code on every page of your website. AdWords Remarketing Ads are the same as Display Ads … except they only target people who have visited your website. That makes them quite simple, very cost effective and best of all, they are designed to appeal to folks who demonstrated some past interest in your offerings.
Your Remarketing Code is the Trigger
The Remarketing Code that gets installed on your website writes a cookie to the computer, tablet or smart phone that visited your web pages. As that person visits one of the millions of websites that have opted into Google’s Google Display Network that website is eligible to display your ad. If that person does not click on your ad, it costs nothing. Like Display Ads, Remarketing Ads are “pay-per-click” ads, so you only pay when someone clicks on your ad.
The big advantage is that your ads may display on several hundred websites before someone clicks on your ad and you incur a cost – reminding your recent website visitors of your products and services.
Alert! As you probably anticipate, there is more to the story. Click here for the complete picture of Goal-Oriented Retargeting Google Ads Management for small businesses … and how Third Marble can help you maximize your marketplace reach plus deliver peak return on your advertising dollars.
Display Ad Targeting and Remarketing delivers all the advantages that national advertisers enjoy … with an appeal to specifically targeted audiences at a fraction of the cost of traditional broad reach marketing strategies.
Small business owners, before spending another advertising dollar, be sure to seek expert evaluation of how Display Ad Targeting and Remarketing will boost your return on your marketing investment.
Your Next Step.
Now your choices are do-it-yourself or invest in professional Google Ads management services. It is likely that you are already wearing several hats as a business owner and ladling on yet another marketing responsibility is probably not an option … particularly if you have to master the learning curve to effectively structure, create and manage an effective Display Ad Targeting and Remarketing campaigns. You are well-advised to seek proven expertise just as you do with your accountant, attorney or other trusted advisors.
Our job at Third Marble Marketing is to deliver proven design and management strategies to maximize the effectiveness of your Display Ad Targeting and drive pre-qualified traffic to your website! Equally important is to convert those visitors to immediately respond to your preferred call to action. That’s where your web design agency becomes invaluable.