New Google Updates That Are Affecting Your Google Ads

Pop Ups & Page Download Speeds



While Pop Ups have had their day in the sun, trends now are showing that the end user really dislikes having a pop up on a landing page. If you think about it, the potential consumer landed on a page to read more about your business. Imagine getting a word or two in and having a pop up appear and block out all that text they’re trying to read in an attempt to become your customer. Even worse if it starts playing music, automatically playing some kind of video, or makes it difficult to click out of the pop-up ad. It’s a really quick way to see your potential client bounce back to their search results and select another ad. 

Turns out Google feels the same way. They take it so seriously that soon they’ll actually start penalizing Google Ads users by shutting down your ads. 

Pop-up Ads

If you’re currently utilizing popups on your desktop or mobile versions of your website. We highly recommend you remove them as soon as possible.

Page Download Speeds

In addition to this new Pop-Up issue, your website’s page download speed is still equally important for your SEO … and your Google Ads campaign. Google is very strict when it comes to keeping their platform the number one search engine, which is why page download speeds are so important. One of the many ways Google ranks your website, for both Google Ads and SEO, is your page download speed.

As an online marketer it is important to monitor your website's page download speeds. Your motivation is that slow page-load performance will negatively impact your objective to accelerate your success in website conversions.

The fact is customers are impatient. They want what they want when they want it. Here are proven stats that profile website visitors’ expectations:

• 1 in 4 visitors would abandon a website that takes more than 4 seconds to load;
• 47% of website visitors expect pages to load in 2 seconds or less;
• 52% of web shoppers report quick page loading as crucial to their loyalty to a website. 
• 79% of online shoppers unhappy about website performance say they will not return to the site.

So, the stated purpose of this piece is to maximize your Google Ads return on investment. That said, missing the mark with one or more of the above “bulleted” consumer expectations will negatively impact your success in converting visitors to customers. That means your Google Ads ROI is severely diminished, or your ads are shut down completely.

Click here for a deep dive into the critical nature of your download speed … and how to troubleshoot.

Takeaways

Your best defense is a strong offense to avoid Google penalties and undergo the agony of seeing your website traffic plummet, Google rankings tumble and website visitor conversions plunge.

All of us at Third Marble Marketing hope this helps you stay ahead of Google’s every changing policy. 

Should you have an additional question in regards to your Google Ads or SEO, we highly recommend sending your Account Manager an email. For folks who aren’t already a customer, we welcome you to schedule an introductory call with one of our Google Experts.