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More PPC Leads At A Lower Cost For Boutique Real Estate Agency Case Study

Jun 07, 2019

More PPC Leads At A Lower Cost For

Boutique Real Estate Agency Case Study

Decreasing Their Cost Per Lead By 45%

The Challenge:

Our client offers boutique real estate services in a large, competitive market. The company had used other pay per click (PPC) vendors in the past but was unsatisfied with the cost-per-lead (CPL) that this previous vendor produced.

The Steps:

Examine the account structure and campaign settings
Optimize the keywords
Optimize negative keyword to ensure ads do not produce erroneous clicks
Updated all ads to latest format

Optimize the ad extensions
Conduct competitor and keyword research
Target specific neighborhoods and local city keywords in search phrases by geo-modifying and utilizing long-tail phrases
Evaluate the client’s website to generate an optimal visit-to-lead conversion rate

The Data:

Their Average Cost Per Conversion from November – February, 28th was $14.77

After Third Marble took over the campaign in March, their Average Cost Per Conversion was decreased to $11.64

In April, the Average Cost Per Conversion decreased to $9.29

In May after three months with Third Marble, we decreased the Cost Per Conversion to $8.17

The Results:

Since taking over the client’s Google Ad campaigns in March 2018, we’ve decreased their CPL (cost-per-lead) by 45% while keeping their budget the same. Lowering our client’s cost-per-lead, keeping their budget the same, increasing traffic to their website, and increasing their business; is safe to say our boutique real estate client is pretty thrilled and still getting excellent results!

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The post More PPC Leads At A Lower Cost For Boutique Real Estate Agency Case Study appeared first on Third Marble Marketing.

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