YouTube Video Ads

Why YouTube Video Ads?

YouTube ads provide your company with a unique and visual way to connect with your target audience with a 30-second or longer ad. An opportunity to get personal, share your expertise, and explain how your product or service can benefit that audience. Sight, sound, and motion can elicit emotional involvement with content that you can’t always get with other forms of media.

You can utilize YouTube ads to target your desired potential customer group. Suppose you know your ideal customer is between the ages of thirty-five and sixty-five who shows an interest in healthy living. In that case, we can target people who fall into that category.

Ads on YouTube are a “pay-per-view” form of advertising. That means that you are only charged if someone watches the full 30-seconds of video. You are providing your company with an excellent opportunity to raise awareness of your brand without paying for it at times. If your company’s marketing goal is to increase awareness – YouTube ads could be an excellent fit for you.

Ready to start branding your business with YouTube Ads? Call now or schedule your call today to speak with one of our Google experts!

What Do You Need To Get Started?

You will need to have a 30-second video commercial already loaded into YouTube. Just provide us with the URL and your targeting requirements. Third Marble Marketing does not produce video content, so please have your video ready before signing up for our services.

Don’t have a video ready to roll? We’d love to introduce you to our video production friends at Ridgeway Creative. Check out this video of Barry talking about Pre-Roll YouTube Ads. Ridgeway Creative can write and produce your next commercial and get it uploaded to YouTube for you.

Who Is

Your Target Audience?

YouTube ads are similar to television commercials but taking targeting to the extreme. If your company is already running Display Ads, you can use the same targeting options for your YouTube ads.

Keyword Contextual Targeting

You can use keywords that will help match your ads to the video content. This works like contextual targeting on the Display Network and applies to both YouTube and the Display Network.

Demographic

Reach people who are more likely to be influenced by your products or services based on quantifiable characteristics, including age, gender, and parental status.

Topics

Reach people based on specific topics.

Customer Match

Customer Match lets you use your first-party online and offline data to reach and re-engage with your customers.

Similar Audiences

Similar Audience is a targeting feature based on first-party data lists (usually remarketing lists or Customer Match lists) that helps you expand the reach of your best-performing audiences by targeting new users with similar characteristics to your remarketing or Customer Match lists.

Interests

Pick from available audience categories to reach people interested in specific topics, even when they may be visiting pages about other topics.

Affinity audiences: Raise brand awareness and drive consideration with your video ads by reaching people who already have a keen interest in relevant topics.

Custom audiences: Depending on your campaign goal, reach users based on what they’re passionate about, their habits and interests, and reach users based on their recent purchase intent.

Life events: Reach potential customers when purchase behavior shifts and brand preferences change during life milestones like moving, graduating from college, or getting married.