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Google Ads Management and SEO for Small Business.

Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA

What Does Google Ads Management Include?

Our Management Includes Two Main Services:

Setup & Ongoing Optimization

The Goal of Google Ads Management: Hit the Target

No matter what your Google Ads budget, our goal is to get you the maximum number of relevant clicks possible. To do that, we need to make sure your ads appear for the keywords that are most likely to bring you more customers. “The key is in the keywords.” We look at keywords like trying to get the most points on a target.

Keywords can hit:

 
  • The Bullseye – when someone searches for these keywords, that person is ABSOLUTELY looking for your type of business. Examples – “pizza restaurant near me” or “emergency plumber near me for a leaking hot water heater in Richmond, VA”
 
  • Near the Bullseye – the person COULD BE looking for your type of business. Examples – “pizza shop” or “hot water heater installation”
 
  • Outer Rings – the person MIGHT BE looking for your type of business. Examples – “pizza” or “hot water heaters"
 
  • Miss the Target – the person PROBABLY ISN’T looking for your business. Examples – “restaurant” or “how to repair a hot water heater yourself." The person looking for “restaurant” could be looking for fast food, or fine dining – not necessarily a pizza place. The person looking for “how to repair a hot water heater yourself” is looking for instructions, not your service.
 

The more bullseyes you hit, the more likely you are to get new customers from your Google Ads. When you hire our team of Google Ads experts, our job is to get you as many bullseyes as we can. So, how does Third Marble do that?

1 – Expert Google Ads Setup

To help us hit the center of the target as soon as possible, we need to make sure we set up your Google Ads account for success. This service includes:

 

  • Creating or linking to your Google Ads account



  • Ad copy writing, including multiple ads per Ad Group



  • Configuration for desktops, tablets, and mobile devices



  • Addition of negative keywords developed from over ten years of experience

2 – Ongoing Optimization Of Google Ads Account

Google Ads is not a “set it and forget it” system. Not only is Google constantly changing, but your competitors are constantly changing their strategies, bids, keywords, and ads. To get the most from your spend, you need to make sure your account is constantly being supervised and optimized.

What Is Included in Ongoing Google Ads Optimization?

Every time our Google Ads team optimizes an account, we are reviewing the data collected since the last optimization to find new ways to get you more business.


This includes strategies like:


How Often Do We Optimize a Google Ads Account?

It varies based on budget, clicks, and needs.


For complicated accounts spending thousands of dollars a week, we are optimizing the accounts almost every day. For a small budget account that spends only a few hundred dollars each month, we might only optimize the account once or twice per month.


All accounts are monitored with our daily reporting systems and those reports are reviewed by someone daily.

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