What are Google Ads Search Ads?

What are Search Ads?

Google Ads Search Ads are the ads that you see in the top four spots of Google’s Search Results Page. These ads are “pay-per-click," which means it costs absolutely nothing for your ads to appear on Page One. You only pay when someone clicks on your ad and goes to your website.

The idea is simple – use all the targeting methods available to get the most highly qualified, relevant visitor to the website possible. If the website does its job of converting visitors to actions, then this can be a very profitable way to feed your sales funnel.

Why Do Search Ads Work So Well?

People use Google to search for local businesses, services and products. They enter keywords related to what you sell. They are often ready to buy very soon since they are actively looking for what you sell.

Since your ad appears at the exact moment they are looking for what you sell, and they click on your ad at that moment, and they see your website a second or two later, Google Ads can deliver traffic that is highly likely to convert to a lead or a sale.

When you hire us for our Google Ads Management Service, our job is to manage your Search Ads to deliver traffic to your website that is ready to buy, so you get a positive return on your advertising spend.

Signing Up for Search Ads

Step 1: When you sign-up for Search Ads, you’ll need a few pieces of information first:

The Click Budget – How much do you want to spend each month on clicks?
The Geography – Where do you want the ads to run?

A Radius – ie. How many miles from your location? OR,
A list of Zip codes. OR,
A list of Cities or States.

The Products and Services to advertise – What do you want to advertise?

Step 2: We review the sign-up information and get back to you with any questions.

Step 3: We set-up the Google Ads Search Ads using information from your website and the online sign-up form and start the campaign.

Step 4: We monitor and optimize the campaign each month and produce a detailed report each month for you of the results. We continue this process each month.