INNOVATING GOOGLE ADS TECHNIQUES
When It Comes to Maximizing Display Ads Payoffs for Our Clients
Small business owners and managers …
your objectives when it comes to your Google Ads dollars boil down to three:
- Drive traffic to your website by prospects likely to buy from you.
- Convert visitors to sales.
- Identify results vs costs to maximize your Google Ads ROI.
Third Marble Marketing consistently delivers on all three for our clients, but only by staying on top of the constant drumbeat of innovative advances by Google. That’s the lifeline to superior performance in maximizing your Google Ads dollars … with the proof being increased sales that drive your bottom-line.
Frequent readers will recall recent past issues of our monthly newsletter describing unique TMM tactics to drive state-of-the-art innovative solutions to the shifting landscape of Google algorithms. As a refresher, or first-time review, we invite you to click on three articles that will underscore our mission:
To Engineer Affordable Google Solutions to Grow Your Business.
In the Fall of last year, we offered an introduction to Display Ad Targeting … and why you should care. Our premise is that your ad budget is not of the “deep-pockets” variety. So, Google Ads must offer a clear potential for a positive ROI. A quick read at the above link and you’ll learn of three proven payoffs.
- Save money … when compared to traditional advertising approaches.
- Increase sales … boost your chances of conversion along with ROI on your marketing dollars.
- Track results … ensure that you get the right message to the right people.
In January of this year, we added a new dimension to your Display Ad Targeting … Remarketing Ads. Again, with an eye to capitalizing on Google developments, we revealed how you can have multiple shots at appealing to consumers who have visited your site … and exited without buying. That means advertising your business to prospects that visited your website in the last 30, 60, 90 days or longer. Your payoff … increased brand awareness and a reminder to buy … some who haven’t now will!
As a follow-up article in February, you were invited to read how TMM can drive visitors to your website … that result in sales … by targeting people that have been recently and intensively researching your products or services. It’s called Google Ads Display Competitor Targeting.
The foregoing is meant to underscore that search engine marketing has been a game-changing marketing tool for companies for the last ten years with Google Ads as the major promotional component. With the repetitive evolution by Google of its algorithms, search has become so complex that creating a simple ad is not enough to keep driving traffic to your website.
Our job at TMM is to stay ahead of the innovation curve and remain alert and flexible to respond to change rapidly and effectively to support our clients’ investment in Google Ads … and we thrive on the challenge! Just as a peek into some of the developments we anticipate, consider the following quote by Marvin Chow, VP – Global Marketing – Google.
“Advancements in voice technology and ubiquitous computing will bring new levels of humanity to technology, simplifying how we use it and ironically helping us detach for it. Speaking is one of the most natural ways of interacting and will create whole new challenges and opportunities for brands, eventually redefining what ‘brand’ means in the future.”
How will this and other innovations affect search marketing and Google Ads for small businesses? Our crystal ball is as cloudy as anyone’s … but we are constantly on the alert to anticipate and deliver on the latest technological advances to ensure maximum advertising ROI for our clients.
Your Next Step.
Now your choices are do-it-yourself or invest in professional Google Ads management services. It is likely that you are already wearing several hats as a business owner and saddling up yet another marketing responsibility is probably not an option … particularly if you have to master the learning curve to effectively structure, create and manage effective Google Ads campaigns. You are well-advised to seek proven expertise just as you do with your accountant, attorney or other trusted advisors.
Our job at Third Marble Marketing is to deliver proven design and management strategies to maximize the effectiveness of your Google Ads and drive pre-qualified traffic to your website! Equally important is to convert those visitors to immediately respond to your preferred call to action. That’s where your web design agency becomes invaluable.
Why not rely on both a Display Ad Targeting expert resource plus your web design agency to successfully tackle these jobs?