The New Google Home Services Ads Can Help Your Business Grow!
Google invents a new way for Home Services to connect with customers – right in the Google Search Results.
All contractors and home services know about Angies List and how they have enabled customers to connect with their paying contractors right on their website. Well Google has recently launched a similar concept – but easier. Currently in San Francisco, Google has launched a beta-test of their Home Services Ads. Here’s how they work:
How Do the Google Home Services Ads Work?
First – A customer searches Google for a home service (such as a painter, pest control service, maid service, HVAC service,etc..). In this screen shot below, they are searching for “House cleaners in San Jose”. At the top of the page, Google displays the maid services in the San Jose area that have been pre-qualified and approved by Google to appear in the Home Services Ads.
Google’s objective is to put ads from trustworthy local handymen, house cleaners, locksmiths, plumbers and other local services in front of people who are looking to find these services and book them quickly. By putting these listings at the top of the page, Google hopes to not only make it extremely easy to contact these businesses, but also hopes the Home Services Ads will become a sort of “badge of trust” for consumers and home owners. (Reading between the lines – put Angie’s List out of business.)
When this person clicks on “Sweety’s Dream Clean”, the next thing they will see is a profile page of Sweety’s including the Google reviews and other trust building information:
In the upper right is a “Send Request” button. when you click this, a new window appears that allows you to enter you contact information to request a call or email from the business owner.
The consumer then gets a message confirming the request has been sent:
And the local business owner gets a text on their cell phone letting them know a new lead has just been submitted via Google’s Home Services Ads:
This should be a huge help to local businesses that want to get more leads from Google. They have certainly made it easier for consumers to get in touch with you.
At the moment, we’re not sure how the pricing for the service works, or how a business becomes a “qualified” Home Service. As they launch this new service in other areas, we’ll post more information.
We hope this helps!