Google AdWords Management and Pay-per-Click Advertising
“Advertising on Google” has many names: “Pay-per-Click,” “Search Engine Marketing (SEM),” “Google AdWords,” “Sponsored Link Advertising,” etc. All these terms mean about the same thing: paying to advertising on a search engine’s results page.
When someone enters term into a search engine like Google, companies have the opportunity to bid on having their advertisements displayed on the search results page. It doesn’t cost anything for the ad to display on the page, but it does cost when someone clicks on the ad – hence the commonly used name “Pay-Per-Click.” The company that bids the highest price for the click usually gets placed at the top of the page. And the top position gets the highest number of clicks.
Google AdWords is the pay-per-click management system for Google. The price of each click is determined by an auction process for each keyword or keyword phrase. If there are many companies bidding for the same phrase, then the cost per click will tend to be much higher. If there are only a few companies bidding on a phrase, then the cost can be very low.
Ultimately, the effectiveness of Pay-Per-Click Advertising comes down to your strategy. If you have a very targeted set of keywords, and a well written ad with a well written website, then you have a good strategy. If there is a disconnect between your keywords, your ad, and your website, then profitability can be difficult. For a small, local business owner with little to no experience with AdWords or Pay-per-Click Advertising, there are numerous pitfalls. If you want to manage your own account, that’s great. But please seek the advice of a seasoned AdWords professional before you go too far. We don’t want you to spend months learning from costly mistakes only to find yourself with a sub-optimized advertising strategy (and more credit card debt than you need).
If you want to avoid the pitfalls and benefit from Google AdWords as quickly as possible, call us today. We can get you started on our simple One-Month AdWords Assessments in a week or two. Then you’ll know quickly and economically whether Google AdWords advertising is right for your business.
We hope this helps. Feel free to call us at (804) 638-9866 if you have any questions. We’re here to help you grow your business.