AdWords and SEO for Franchisors

Our Franchise AdWords & SEO Plan Helps You Get More Business for Your Franchise Owners

Do Your Franchise Owners Need A Better Marketing Plan?

When someone buys a franchise, they are basically buying two things: an operational plan and a marketing plan.  Said another way, they buy a plan for what to sell and how to sell it.

Most people look for businesses on Google.  So shouldn’t your marketing plans include strategies to get your franchises onto page one of Google?

That’s exactly the marketing plan we offer franchisors – a comprehensive plan that includes the two strategies to get on page one of Google: SEO and AdWords.  Implementing this plan helps a franchisor in two ways:

  • Increased revenue for the franchisees improves royalties (and might make your owners happier).
  • A more comprehensive marketing plan makes it easier to sell your franchise to potential owners.

 

Adwords seo for franchise

Our Franchise AdWords & SEO Plan Consists of Two Sets of Services:

 

FOR THE FRANCHISOR

  • SEO of the entire website, including all the location pages
  • Management and Optimization of all the Google My Business locations
  • Citation creation and optimization for each location

COSTS TO THE FRANCHISOR:

  • $499 plus $160 per location per month
  • No Setup Fee
  • No Contract

FOR THE FRANCHISEE

COSTS TO THE FRANCHISEE:

  • Third Marble Fee: $99/month plus 10% of the Google Click Budget
  • Google Clicks: $300 (minimum)/month payable to Google.com
  • Combined Minimum Costs: $300/month in Google Clicks plus $129/month to Third Marble
  • No Setup Fee
  • No Contract

ADDITIONAL OPTIONS

  • Remarketing Ads at either the Franchisor level (all geographies) or the Franchisee level (local only)
  • Display Ads to help build local awareness for newly opened locations
  • Review Management for each Franchisee to build reviews and increase clicks

Call us for more information on costs and strategies for these options.

FOR THE FRANCHISOR

Franchise website SEO

SEO of the Entire Website

Most franchises have a website with two types of pages – pages for the products and services, and pages for each of the locations.  Our SEO service includes optimization of all pages of the website, including:

1.  Establish a Target Keyword Strategy

2.  Write Optimized Tags and Copy:

  • Title Tags
  • Meta Descriptions
  • Alt Tags
  • Title Attributes
  • Anchor Links
  • Headers – h1, h2, h3
  • URL

3.  Optimize per Google’s Standards:

  • Keyword Density
  • Schema – Reviews and NAP
  • Readability Scores
  • First Sentence
  • First Paragraph
  • Links (follow, no-follow, internal, external)
  • Unique Content

Google My Business – Management and Optimization

A location’s Google My Business listing is the central hub of their Google presence.  Leaving the management and optimization to the individual business owner can cost them money and you royalties.  Many businesses get 25% to 50% of their business from their Google My Business listing, so it is a critical piece of any local business’s marketing plan.

Google My Business Management

Maintaining an up-to-date Google My Business listing includes:

  • Responding to client reviews
  • Adding content such as images
  • Managing categories and business information

Google My Business Optimization

Getting maximum visibility for a Google My Business listing includes:

  • Competitive analysis of local area
  • Business information optimization
  • Impression trends analysis
Google My Business for Franchise
SEO citations for fracnhises.

Citation Creation and Optimization

What is a citation?  A citation is simply a business’s Name, Address, and Phone Number (NAP) found on another website.  In most cases, Google finds NAPs on business listing websites like Yelp, Manta, CitySearch and hundreds of others.  These citations act like “votes” to Google.  The more citations you have, the more popular your business is.

The Citation Process

We build a location’s citations slowly over time, each month adding a few more business listings.  That’s the way they would have been created organically.

  • Building too many at one time can look artificial
  • We start with the highest-authority citations first
  • We make sure the NAP is consistent with the Google My Business listing and the franchisee’s main web page

FOR THE FRANCHISEE

Search Ads for Franchise Owners

Search Ads are the paid ads at the very top of page one of Google.  They are managed by a system called Google AdWords and are often called “pay-per-click ads”.  These ads only appear when someone searches for specific keyword phrases related to your business.  They can be targeted to appear only on computers and phones in a specific geographic area, like a 20-mile radius around a business’s location, or within a list of specific zip codes.

Since these ads do not require any modification to a franchisor’s website, they make an ideal marketing strategy for a franchisee.

Our AdWords Management Plan includes:

  • Keyword research and lists of hundreds of targeted keywords
  • Ad creation and ad response rate optimization
  • Ad extension creation and optimization
  • Search term optimization with negative keywords
  • Bid optimization
  • Device optimization – computers, tablets, phones
  • and more…

Learn more about our AdWords Management for Franchises.

Does This Sound Like an AdWords & SEO Plan for Your Franchise?

Then give us a call.

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